Products of Change


Tue 22 Nov 2022 | by Rob Hutchins

Morrisons helps customers have themselves a plastic-free Christmas this year

The British supermarket, Morrisons has removed plastic packaging from its Christmas gift wrap and accessory ranges – shedding some 3.1 tonnes of plastic shrink wrap from its wrapping paper alone this year. This is the latest from the UK retailer who in previous years has removed glitter and plastic from paper wrap, crackers, and cards to reduce plastic in its ranges by over 150 tonnes over the past three years. Plastic film and plastic shrink wrap has now been removed from festive wrapping paper and gifting accessories such as gift tags and bags. Gift bags will comprise of recyclable paper, replacing their plastic ribbon handles with a paper twist or paper braid alternative. On top of this, Morrisons is also launching a fully recyclable sticky tape, meaning there is no need for customers to remove it before placing it in curbside collections or contaminating the paper recycling stream with bits of plastic. Alongside offering customers a more sustainable Christmas than previously, Morrisons has halved the price of its wrapping paper, giving them more incentive have a more environmentally conscious Christmas. Jodie Mackrill, buying manager for Christmas and Events at Morrisons, said: “We’re always looking to find ways to reduce and remove plastic packaging across all the products we sell. It’s what our customers tell us they want too. “During the Christmas period, 269,423 miles of wrapping paper are used every year, contributing to plastic ending up in landfill. Our new entirely plastic-free Christmas wrap and gift range means customers can have a more sustainable Christmas and we hope that cutting costs on gift bags and wrapping paper will help them in that.” The new range supports Morrisons target to reduce plastic packaging by 50% and to make all own-brand plastic packaging recyclable, reusable, or compostable by 2025.