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National Geographic and Acer launch a new laptop 'for a better future'

Tue 04 Jan 2022 | 10:41 am GMT
Rob Hutchins | Products of Change Writer

The special edition Acer Aspire Vero National Geographic Edition laptop

The global ICT company, Acer has partnered with National Geographic to launch a special, limited edition laptop with sustainability at its very centre. It’s been released as part of the firm’s Earthion mission, a platform created to help tackle environmental challenges and ‘push the industry in a greener direction.’ The Acer Aspire Vero National Geographic Edition is a special edition of the Acer Aspire Vero and features 30 per cent post-consumer recycled plastic throughout its chassis. It also contains 50 per cent post-consumer recycled plastic in its keycaps and has been designed to be easily upgraded and repaired. It has been launched, says Acer, as a manifestation of the company’s commitment to a ‘more sustainable future’. Each purchase of the special edition laptop will help support the global non-profit National Geographic Society in its work to protect the world through exploration, research, and education. “Acer has been taking steps over the past several years to reduce its ecological footprint. The Vero product line-up, born from our Earthion platform, represents the latest of these efforts,” said James Lin, general manager, notebooks, IT Products Business, Acer Inc. “We’re pleased with the reception the Aspire Vero has received from users and media alike, and we hope our efforts will encourage partners and industry colleagues to take similar steps in their own capacity.” Like the original Aspire Vero, the chassis of the laptop is made using 30 per cent post-consumer recycled plastic. The Aspie Vero National Geographic Edition features special markings with several diagonal lines running across approximately half of the top cover. A small extract from a topographic map, these lines divide the laptop’s surface into land and sea, and allude to the impact of global warming on rising sea levels. Upon opening the laptop, users are met with the iconic National Geographic yellow border, which has been printed onto the bottom right corner of the keyboard. In yellow print on the spacebar is the message, “For Planet Earth”. Further to this, and in a display of how packaging can have a life beyond delivery of products, the laptop’s inner packaging has been designed to be a multipurpose box that can be repurposed in its entirety after users get their devices set up.
Acer showcases the multi-purpose use of the laptop's packaging for storage within the home.
“The box itself has enough character to fit right into the user’s room – perhaps on top of a dresser or the corner of a desk – and its inner partition can be folded into a triangular laptop stand,” said the Acer team. The packaging design protects the device without the need of anything but 85 per cent recycled paper, plus a 100 per cent industrial recycled plastic laptop sleeve and an additional sheet of 100 per cent industrial recycled plastic that sits between the laptop’s display and keys. Looking towards the circularity of the laptop’s lifespan, special effort has been made to simplify the process of making repairs and upgrades. The bottom cover of the device comes off easily to reveal a well-organised set of internals that allows users to easily replace the RAM and SSD. The National Geographic Edition laptop is part of Acer’s Vero line-up of products, all of which have been created under its Earthion platform. The initiative looks to combine the strengths of the company, its supply chain partners, customers, and employees in order to help tackle environmental challenges with innovative solutions. Earthion’s primary topics of focus include Acer’s RE100 commitment to reach 100 per cent renewable energy usage by 2035, the pursuit of greener product design, and efforts to reduce the carbon footprint of Acer’s supply chain.
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