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National Trust expands Frugi partnership

Wed 03 Feb 2021 | 12:20 pm GMT
Samantha Loveday | Products of Change Writer

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New collaboration between Frugi and the National Trust

New Paddling Puffins collection of organic children’s clothing and accessories celebrates the coastline and the wildlife that calls it home. National Trust has once again teamed up with sustainable children’s clothing brand, Frugi – this time on a ‘Paddling Puffins’ capsule collection of outerwear and accessories for spring/summer 2021. Inspired by the National Trust’s ’50 things to do before you’re 11 3?4’ activities and the many miles of coastline in its care, the new Paddling Puffins collection invites children up to ten years to explore the outdoors with a range of pieces that are perfect for spotting birds, skimming stones and exploring rockpools. Products include a zip up romper, reversible shorts, a Pioneer Packaway jacket, Pack-A-Snack lunch bag, a water bottle, backpacks and tees. “We’ve been delighted to see how well the autumn/winter 2020 collection was received and are therefore thrilled to be working with Frugi on this new line for 2021,” said Clare Brown, head of brand licensing at National Trust. “The ethical values behind the products, combined with the light the designs shine on some of the amazing wildlife we care for, come together in such an authentic way. “With proceeds from each sale supporting the work we do to care for our coastline, and the landscapes and buildings beyond, this collaboration provides another way for people to support the work we do.” Lara Smrtnik, head of marketing at Frugi, added: “We are excited to be launching another collection of ethical and sustainable clothing with the National Trust. This collaboration is a perfect alignment of our shared core values to help raise the next generation of eco-warriors who will one day help look after our coastal areas and wildlife for many years to come.”
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