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New plant-based ready meals from Tesco

Thu 17 Jun 2021 | 05:49 am GMT
Michelle Urquhart | Products of Change Writer

Beyond Meat Wicked Kitchen ready meals from Tesco

Tesco’s exclusive plant-based Wicked Kitchen range has partnered with Beyond Meat to launch a line of frozen ready meals in the UK. It’s the first time that Beyond Meat, which is known for its restaurant-quality vegan food, has collaborated with another food manufacturer in the UK. Plant-based food continues to be the biggest culinary trend this century with current demand for chilled meat free food growing by nearly 40 per cent in the last year at the supermarket, according to latest Kantar data (March 2021). But now Tesco is looking to further develop its frozen plant-based food offering with the launch of a new range of protein-packed meat free exotic dishes from around the world which will be offered through its exclusive Wicked Kitchen brand. The move follows the supermarket’s pledge, last autumn, to grow its plant-based meat-free alternatives by 300 percent by 2025. Tesco director for plant-based innovation Derek Sarno said: “Both Wicked Kitchen and Beyond Meat have worked hard to create excitement in the world of plant-based food in the UK and we are thrilled to be working with them on this new range. We hope that the launch of these new meals will encourage more people to give plant-based food a try. Early feed back from people who took part in food trials for the new range was that they did not believe the meals were vegan.”
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