Products of Change

DRIVING SUSTAINABLE
CHANGE TOGETHER

Thu 01 Apr 2021 | by Michelle Urquhart

No plastic windows for Easter eggs

Mondelez International has removed over 6.4 million plastic windows from its chocolate eggs this Easter, taking 5.4 tonnes of plastic out of the environment. The change means that Mondelez International’s full Easter egg range, spanning Cadbury, Cadbury Dairy Milk, Cadbury Bournville, Fry’s, Green & Black’s, Maynard’s Bassets and OREO is plastic window free. The company also reviewed the cardboard cartons for its shell egg range and has removed a further 108 tonnes of cardboard by using 100% sustainably sourced cardboard. Mondelez International has also continued its season specific on-pack recycling labelling, ‘Be A Good Egg’, in partnership with OPRL – the UK’s most recognised recycling label, across its entire Easter egg range to help people dispose of packaging correctly. Louise Stigant, UK managing director for Mondelez International, said: “Increasing the recyclability of our products and reducing the amount of packaging we use overall are important steps in contributing to the creation of a circular economy. In the last six months alone, we have removed over 192 tonnes of packaging in the UK and Ireland and removing the plastic windows from all our Easter eggs further supports our existing position as one of the most efficient users of plastic packaging in the consumer goods space.” This move is part of the company’s ‘Pack Light and Pack Right’ strategy and its ongoing efforts to remove, reduce, replace and recycle packaging across its portfolio in support of its long-term vision of zero net waste packaging. Last year in the UK, Mondelez removed 1.1 million plastic trays from its Christmas adult selection boxes, delivered a 15% reduction in the plastic used in its iconic Cadbury large share bags and also reduced its shelf-ready packaging for Cadbury Dairy Milk 360g sharing tablet, saving over 40 tonnes of cardboard on this product alone.