Products of Change


Thu 24 Nov 2022 | by Rob Hutchins

Plant-based food brand Clean Kitchen Club taps The Point. 1888 for licensed products move

Clean Kitchen Club is on a mission to become one of the “world’s biggest plant-based food brands”, bringing its market-disrupting business to mainstream audiences through licensed consumer products with the help of The Point. 1888. Co-founded by Verity Bowditch and Mikey Pearce in 2020, the brand is on a mission to ‘transform the plant-based industry as we know it’ by taking its sustainable plant-based food and carbon neutral packaging to new audiences. Clean Kitchen Club has become a fast-growing brand over the last two years, having opened five sites across the UK already. Its new 2,411 square foot flagship restaurant at Battersea Power Station opened in October this year while plans are in place to open more in 2023. Verity and Mikey also completed a funding round this year which saw former ceo of McDonalds, Steve Easterbrook; entrepreneur Grace Beverley; ex-chairman of Quorn, Clive Sharpe and TV personality Spencer Matthews among those investing in the brand. Through its partnership with The Point. 1888, Clean Kitchen Club is eyeing a consumer product strategy with potential across snacking, ready meals, grab & go items in supermarkets, as well as other FMCG products such as clothing, publishing, and events. “Here at Clean Kitchen we’re on a mission to bring plant-based food to the mainstream making it accessible to everyone,” said Verity Bowditch, co-founder of Clean Kitchen Club. “The perfect way to do that is to step things up outside of our quick service restaurants and catering arm and become one of the world’s biggest plant-based food brands. “To be able to nail going into other sectors, we need experts in their field alongside us. The Point. 1888 are our chosen partner to take the retail world by storm. Their retail network and relationships are market leading so they are our choice to support Clean on this exciting journey.” Rosanna Cousins, retail and commercial manager at The Point. 1888, added: “We are delighted to welcome Clean Kitchen Club to The Point. 1888’s family. As a huge fan of the brand personally, it has been amazing to see the incredible growth it has enjoyed over the past two years. They are in the perfect position to move into licensing as consumers look for healthy and sustainable products at retail. It’s an incredibly exciting time.”