Thu 25 May 2023 | by Rob Hutchins

POC partners with business innovator Alan Moore for Beautiful Business day of purpose

Products of Change has partnered with the author and business innovator, Alan Moore – the founder of Beautiful Business – to deliver a special one-day learning event focussed on finding and placing purpose at the centre of your company ethos to drive profit. Alan Moore ‘blew the roof off the auditorium’ when he took to the stage at the Sustainability in Licensing Conference last year to enthral attendees with his philosophy of making business beautiful – for people and the planet. Delegates were challenged to ‘become activists’ and drive radical change within business by applying pioneering thought processes on the role business plays and what it means to have purpose and create something ‘beautiful.’ Alan went on to highlight how purpose and profit can be enjoyed symbiotically by showcasing how the most successful business are those built on purpose. “There is a business case for beauty. Our research shows it will be those that invest in regenerative business who will be the ones that endure and profit the most,” said Alan. “US manufacturers can unlock $26 trillion in financial value and produce over 65 million new green jobs globally by 2030,” said Alan. “While purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.” As part of the Products of Change efforts to help transition business, we have partnered with the business innovator to launch a one-day learning session to be held on Wednesday, 18^th October in central London. Numbers will be limited for this exclusive event, so for those wishing to join the day you can register your interest here. “We need businesses that are going to be net contributors to a more beautiful and regenerative world, and that excites us,” Alan said. “What will your legacy be?”