Products of change. News

Popeye helps clean up the seas

Fri 15 Jan 2021 | 08:01 am GMT
Michelle Urquhart | Products of Change Writer

Popeye says goodbye to plastic waste in the sea

French environmental organisation, The SeaCleaners has joined forces with Popeye to highlight the importance of conservation and cleaning the world’s oceans Through a global partnership with King Features, premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development, The SeaCleaners will now be able to associate its image with that of the famous sailor. This alliance is based on a foundation of strong common values shared by The SeaCleaners and Popeye: integrity, perseverance, fighting injustice, and a determination to rise to any challenge without ever being discouraged. And, of course, an unconditional love for the seas and a fierce determination to protect them against all threats and dangers. Despite his 90th birthday, celebrated in 2019, Popeye remains today one of the most recognisable timeless icons of global pop culture. With Popeye’s support, The SeaCleaners will expand its public awareness and education efforts and encourage the general public to take action to end the scourge of plastic pollution. The partnership was brokered by King Features’ French agent, M.J.A. Licensing, who will also work to secure multiple co-branded Popeye x The SeaCleaners deals for apparel, accessories, home goods and more. A portion of those proceeds will then benefit The SeaCleaners organisation and its efforts.
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