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Pritt stick now more sustainable

Fri 22 Jan 2021 | 08:01 am GMT
Michelle Urquhart | Products of Change Writer

Pritt stick is made of 97% natural ingredients

New formulation contains 97% natural ingredients while keeping its well-known strength and high gluing power. Henkel has relaunched its famous Pritt stick. The new formulation contains 97% natural ingredients (including water) while the stick now consists of up to 65% post-industrial recycled plastics. The fully recyclable products available in three different sizes are presented in a modern design and offer children and their parents a safe and strong solution for paper crafting at school or at home. “The Pritt stick is one of the core products among our consumer adhesives range, and it is our continuous aspiration to strengthen and expand its leading position in the market,” said Ilaria Paulon, international brand manager for Pritt at Henkel. “With the relaunch we want to offer our customers globally a fresh and modern crafting experience responding to the increasing demand for safe and sustainable consumer products. We are proud to present our even more natural formulation without any compromises in performance while at the same time replacing a significant amount of plastics by post-industrial recycled plastic.” With the relaunch Henkel also significantly increases the sustainability of the Pritt stick range in-line with its packaging targets for 2025. The new glue stick container is fully produced of recycled plastics – only the cap and the spinning mechanism are still made of virgin plastic to ensure the functionality and performance of the products. The new packaging concept enables the usage of up to 65% of post-industrial recycled materials depending on the product size. In addition, all materials are fully recyclable when the stick is empty.
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