DRIVING SUSTAINABLE
CHANGE TOGETHER

Products of change. News

Products of Change appoints newly created role of Editor and Community Manager

Mon 13 Sep 2021 | 11:43 am GMT
Rob Willis | Products of Change Writer

Well respected industry executive, Robert Hutchins has joined Products of Change, taking up the newly created role of Editor and Community Manager. Rob joins POC as it gears up as the go-to media hub for promoting and encouraging the sustainability agenda across the consumer products industries. The former ToyNews and Licensing.biz editor will work alongside Products of Change founder, Helena Mansell-Stopher to head up editorial across the platform, drawing upon his almost ten years’ experience in toy and licensing industry media to develop robust, must-read content to serve POC’s growing audience and member base. During his time at ToyNews and Licensing.biz, Rob oversaw editorial development across the businesses’ monthly ToyNews magazine as well as the online ToyNews and Licensing.biz platforms, shaping content and coverage that spanned engaging and important topics across both industries, from sustainability in toys and toy manufacturing, to representation and inclusivity in children’s media and entertainment. The incoming editor picked up his pen in 2012, when he joined ToyNews and Licensing.biz as staff writer before working his way up to the position of editor, one he has held for the last five years. He joins Products of Change this September with “a head full of ideas and determination” to help establish the brand as the “essential destination for supporting, encouraging, sharing, and driving real industry action.” “I’ve been smiling like an idiot (pictured above left) since I got the call from Helena (pictured above right) that this was really happening,” said Hutchins. “Working with Helena and the Products of Change team to help take her vision for the brand and its massively important mission forward is pretty much the dream job. I’m so excited to get stuck in and chatting with all the incredible people and businesses driving the sustainability effort into the future, that I’ve lost all feeling in my cheeks. “Products of Change and I share many of the same values and the belief that sharing and spreading positive news and the already excellent efforts that have been made across such important topics is the best way to encourage and fuel real, meaningful change. I can’t wait to get talking to you all about it.” Products of Change founder, Mansell-Stopher, added: “Talk about circular economy! From welcoming Rob to the very first Products of Change meeting way back in 2019, to seeing him join us in the newly created position of Editor, it’s a delight to see the loop completed and welcome Rob to the team. “I’m hugely excited to see Products of Change embark on its next stage of evolution as we continue to grow the platform and set our ambitions for what we want to achieve even higher. Rob will play a big role in fuelling our momentum and energy to take this platform sky high, and I can’t wait to see where that takes us.” Products of Change now has over 250 members, including Mattel, Hasbro, Lego, Viacom CBS, Discovery Networks, BBC Studios, Asda, Tesco’s, and many more leading names from the licensing, toy, apparel, retail, publishing, homewares and education worlds, as well as many more sectors. To learn more about the Products of Change platform, to share your stories or to find out what next steps you could be taking on your journey for better sustainability measures, get in touch with the team at: rob@productsofchange.com and helena@productsofchange.com
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