Products of Change

DRIVING SUSTAINABLE
CHANGE TOGETHER

Fri 20 Aug 2021 | by Katie Roberts-Mason

Products of Change announces global expansion

With 260 global representatives, PoC membership is made up of global licensing professionals and the organisation has recently welcomed three new members to its international team.

Lian Huddle, general manager for licensing, events and brand strategy at Designworks Clothing Company has joined to drive local collaboration in Australia and New Zealand.

In North America, a new partnership has been made between Andrea Green, owner of Globally Green Consulting, who will take responsibility for the growth and collaboration for the US, and Brenda Seto, independent marketing and licensing consultant, and WFIM (Women in Food Industry) board member, who will lead key growth initiatives in Canada, as well as developing North American strategies.

Both Andrea and Brenda are focused on helping CPG, brand and licensing companies develop sustainability and D&I strategies, while leveraging support from the PoC board ambassadors. Brenda will also develop opportunities to partner and collaborate with WFIM for PoC across Canada and other key markets. The new ambassadors join Leonora Aixas, who leads sustainable initiatives in Spain along with the 11 global category ambassadors building action locally.

Andrea and Brenda will also join June Kirkwood, PoC ambassador for net zero, and Carrie Lomas, ceo at Brand Conscience with PoC ceo Helena Mansell-Stopher to present a schedule of free sustainability clinics at Licensing Expo this week.

Helena Mansell-Stopher, ceo at PoC commented: “Transforming the way you operate through a sustainability lens reduces not only environmental and supply risks, but also attracts and retains talent, as well as expanding audience reach and building brand loyalty.

“Sustainability and financial success go hand-in-hand if business is to flourish and that is why PoC is proud to be offering free sustainability clinics at the show this year. We are also pleased to invite Carrie Lomas, CEO at Brand Conscience to offer insights into the latest digital technology available to the market.”

The Products of Change membership is made up of global licensing professionals including licensors, licensees, retailers and supporting functions who are focused on internally transitioning their business to produce and act more sustainably. Together we are sharing best practice to advance the industry forward, taking on a very timely topic together.