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RHS launches second kids' clothing collection with George at Asda

Mon 06 Jun 2022 | 11:22 pm GMT
Rob Hutchins | Products of Change Writer

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The RHS has launched its second collection with George at Asda

The Royal Horticultural Society has hailed the arrival of a second collection of its Brand and Lifestyle Licensing Award-winning clothing collection developed in collaboration with George at Asda, once again highlighting children’s apparel and accessories. Focusing on a carefully selected mix of apparel for wearing out and about, this selection includes shirts, t-shirts, hoodies, dresses, shorts, and backpacks, alongside sweatshirts, joggers, dungarees, cardigans, clogs, and trainers. In line with its previous collection, the George at Asda design team has collaborated with the RHS to create a unique print featuring hand-drawn illustrations of colourful plants, vegetables, and insects with slogans aimed at encouraging kids to reconnect with nature and grow their own plants and veg. Phrases such as ‘My hobby is making garden friends’, ‘Plant some seeds to save the bees’, and the collection’s tagline ‘Let’s go and grow’, are highlighted throughout the collection.
The collection has been launched in line with both The RHS and George at Asda's stringent sustainability credentials.
The range is now available at 86 Asda stores and online at George.com. Commenting on the sustainability credentials of the collection, Cathy Snow, licensing manager at RHS, said: “We’re happy to confirm that George at Asda have good sustainability and sourcing policies which aligned with our own.” “As one of our earliest forays into children’s products – and our very first collaboration on children’s clothing – the RHS collection from George at Asda was an unqualified success, delighting children and parents and brilliantly underlining our key message – to encourage everyone to ‘get growing’. “We were understandably eager to develop a second collection with the talented George team – and yet again they have excelled themselves.” The newest collection is now available in 86 Asda stores and online at George.com. The collaboration has not just been a success at retail, but also won the Best Brand Licensed Children’s Product or Range at the 2022 Brand and Lifestyle Licensing Awards. Estella Arroyo, product design profession lead at George, said: “The positive challenge of this latest collaboration was to build on the appeal of our first collection but offering something new and exciting. “The response so far has been fantastic. We are thrilled to be collaborating once again with the RHS on this and the clothing and accessories brilliantly combine style, fun, and practicality – perfect for getting outside, exploring, and growing.” The Royal Horticultural Society was founded in 1804 and is now recognised as the UK’s largest gardening charity. With a vision to enrich everyone’s life through plans while making the UK a greener and more beautiful place, the RHS hosts inspirational gardens and show, science research and far-reaching education and community programmes. In 2021, the RHS launched its Sustainability Strategy, committing to be net positive for nature and people by 2030. The supporting RHS Planet-Friendly Gardening Campaign will continue to harness the power of the UK’s 30 million gardeners to help tackle the climate and biodiversity crisis.
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