Recycle to Read is a new scheme to encourage people to recycle old toys
Recycle to Read is a new initiative from Wastebuster in association with EPPIC (Extended Plastics Partnership for Innovation in Circularity) and Products of Change to encourage consumers to recycle toys.
Initially, the programme will engage consumers to recycle toys (including electricals and textiles) in selected schools and retailers, and to reward participating schools and communities with books and reading resources to improve children’s literacy.
Collected plastic toys will be recycled into new products, such as construction boards, outdoor furniture, or playground equipment. Any plastic toys suitable for reuse will be recirculated by charity partners. The project will drive a nationwide call to action to ‘Recycle Right’ and promote the Toy Take Back linked to the Recycle to Read rewards programme across schools, retail, brand, toy, and publishing partners.
By bringing together a critical mass of cross-sector members, Recycle to Read can deliver a recycling system for toys that benefits its members, society and most importantly, the environment.
Katy Newnham, founder of Wastebuster says: “The real power of the Recycle to Read/Toy Take Back programme is in collective impact. We all have a role we could play to support this important project and the move towards not only creating a more sustainable future for the toy industry but educating and empowering a whole generation to act as responsible consumers.”