Products of change. News

Sky teams with Count Us In to encourage sports fans to reduce their carbon emissions

Thu 30 Jun 2022 | 01:00 pm GMT
Rob Hutchins | Products of Change Writer

Sky is empowering sports fans to reduce their carbon emissions in partnership with Count Us In

Sky has partnered with the global movement Count Us In to equip sports fans with a set of impactful actions that they can adopt to reduce their carbon emissions at home and while attending the sports events they love. Through the communications partnership, fans will be encouraged to take action in different ways, including using public transport where possible, swapping in vegan alternatives for their match-day food, and opting for reuse rather than single-use plastics. Actions such as those listed have all been chosen in collaboration with Count Us In based on their emissions impact, accessibility, and influence on wider systems change. The new campaign is the latest effort from the broadcaster to take action against the climate crisis. In September 2021, Sky launched its Game Zero campaign, a Premier League match between Tottenham Hotspur and Chelsea, to prove the possibility of net zero carbon emissions on match day. This was achieved by both teams arriving at the stadium by coaches powered by green biodiesel, the stadium being powered by 100 per cent renewable energy, and fans rising to the occasion with 94 per cent more vegetarian and plant-based meals being sold. Over the coming months, Sky will be working with partners at five key sports events – The Hundren, British Grand Prix, The Open, Goodwood Festival of Speed, and Super League Magic Weekend. To help educate fans on the impact that climate change is already having on the world of sport. From flooded pitches to rain delays and wildfires to athletes experiencing heat-exhaustion, climate change is threatening sport as we know it. Jonathan Licht, managing director at Sky Sports, said: “Climate change is a pressing issue across the globe. However, it is often easy to assume the impact won’t be felt on a personal level. We hope that Sky Sports can use its platform, and work closely with its key partners, to really influence and educate fans on the effects climate change is already having on sport, so they can feel inspired and motivated to take action and look after what they love.” Ross Brawn, managing director, Motorsports at Formula One, added: “Working with our teams and partners we were proud to set our net zero 2030 goal in 2019. We have already made significant progress towards achieving this, including our first carbon neutral broadcast at the British Grand Prix at Silverstone last year, and unveiling our plans for 100 per cent sustainable fuels for all cars in 2026. “We are delighted to work alongside our long-term partner Sky as they equip sports fans across the country with the information they need to be more sustainable, starting this weekend at Silverstone where we encourage all our fans to get involved and help make a difference.”
related articles
And they're off | Light Fund Charity Channel Swim is a go

The two teams taking part in the Light Fund English Channel Relay fundraiser will meet their boat pilots at 9pm this evening and begin their swim for France at 11pm.

Read More

Tue 28 Jun 2022 | 12:53 pm GMT

Nike promotes local reuse and repair circularity with Nike Re-Creation launch

The US Nike Re-Creation programme has kicked off by collecting vintage and dead stock pieces from local areas, and using them to create new, locally designed products.

Read More

Mon 30 May 2022 | 11:07 pm GMT

Earth Day 2022 | eSkootr Championship achieves carbon neutrality from inception

A brand new sporting championship eSC is looking to transform motorsport and the mobility sector by achieving carbon neutrality from the very beginning.

Read More

Fri 22 Apr 2022 | 10:54 am GMT

Team GB athletes urged to prevent plastic pollution

Team GB athletes have been invited to help kick plastics out of sport by making a pledge to support fellow athlete, Hannah Mills’ Big Plastic Pledge.

Read More

Thu 29 Jul 2021 | 07:27 am GMT

Most read stories
California Senate advances 'landmark' corporate greenhouse gas emissions transparency bill

The Climate Corporate Accountability Act will be the broadest and most comprehensive legislation requiring businesses generating over $1bn to disclose annually their Scope 1,2, and 3 emissions.

Read More

Tue 01 Feb 2022 | 11:34 am GMT

£1 million fund to boost flexible plastic recycling

Mars UK, Mondelez International, Nestlé, PepsiCo and Unilever to finance and launch £1m Flexible Plastic Fund.

Read More

Tue 01 Jun 2021 | 06:56 am GMT

IKEA reveals plans to phase out plastic packaging by 2028

IKEA has detailed plans to phase out plastic from all of its consumer packaging by 2028, marking the Swedish furniture store’s latest commitment to the sustainability cause.

Read More

Tue 14 Dec 2021 | 01:31 pm GMT

The Light Fund Channel relay team faces final health check hurdles

The day of the Light Fund English Channel Relay fundraiser is drawing ever closer as the two teams of swimmers face their final health checks and continue to raise money.

Read More

Thu 31 Mar 2022 | 01:54 pm GMT

Maya the Bee looks to inspire licensees with its new Eco Trend Book

Studio 100 Media, the team behind the popular children's brand Maya the Bee is taking the next step in its mission for environmental protection and sustainability with the launch of…

Read More

Tue 26 Oct 2021 | 11:34 am GMT

Lakeland commits to eco-credentials

Eco is one of Lakeland’s winning categories, reflecting customers’ concerns about deforestation, fossil fuels, oceans and landfill

Read More

Thu 07 Jan 2021 | 07:43 am GMT

Get SUSSED on sustainability

PowerStation Studios designed the SUSSED poster, and Claire Bradbury talks about how it is embedding sustainability into working practices.

Read More

Tue 23 Feb 2021 | 01:12 pm GMT

Spotlight on saving water

It’s Water Saving Week championed by WaterWise, an NGO focused on reducing water consumption in the UK.

Read More

Thu 20 May 2021 | 08:00 am GMT