Spielwarenmesse introduces Toys go Green
Spielwarenmesse, the team behind European toy trade show of the same name has made moves to highlight the significance of sustainability within the toy sector with the introduction of a new focus on the sector’s megatrend for 2022 with Toys go Green.
Developed in consultation with its TrendCommittee, the trade fair has now identified four product categories that will sit within the trend, including Made by Nature, Inspired by Nature, Recycle & Create, and Discover Sustainability.
Spielwarenmesse will be bringing the topic to life through a special Toys go Green area in Hall 3A at the show taking place from February 2nd to 6th next year. Products from the different segments will be presented on four themed islands.
Made by Nature: Bamboo, cork and more
Wooden toys such as building blocks and sorting games have long been firm fixtures within the toy sector. The Made by Nature section will look to demonstrate that toys can also be made from other natural materials, including maize, rubber, bamboo, wool, and cork.
Inspired by Nature: The plastics of the future
The Inspired by Nature segment will likewise revolve around renewable raw materials. The production of plastics is heavily dependent on fossil resources such as oil, coal, and natural gas. This product category demonstrates that there are other ways, too. It will present toys made from bio-based plastics that are environmentally friendly.
Recycle & Create: New from old
Sustainably manufactured products are at the heart of the Recycle & Create category. On the one hand, it showcases toys made of recycled raw materials; on the other, it focused on creating new toy ideas with upcycling.
Discover Sustainability: Learning through play
Toys can help children to understand complex situations by simplifying and clarifying them. This segment will display toys that use play to explain topics such as environment and climate, and to make children aware of the issues.