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Spring Fair spotlights sustainability with the return of Power of One and The Sustainability Trail

Fri 04 Feb 2022 | 04:08 pm GMT
Rob Hutchins | Products of Change Writer

Beefayre will be heading to Spring Fair next week to showcase its sustainable wares

With the doors to Spring Fair swinging open this Sunday, 6 February, the show’s organisers Hyve plc have detailed the relaunch of the Power of One campaign and a renewed focus on sustainability, with an impressive number of sustainable brands exhibiting. First launched in 2018 by Hyve Group’s fashion trade show Pure London in a move to galvanise the fashion industry into taking collective action, the Power of One initiative is being adopted across all of Hyve Group’s B2B events in the form of three powerful pledges. These pledges aim to help retailers take small steps to change the world, their mental health, and their environment. Suzanne Ellingham, head of content, Hyve Group plc, said: “Power of One is all about small changes leading to big differences. We hope we can use our influence across key retail sectors in a positive way to help effect change in the industry. “We have created three simple but impactful pledges to encourage circular economy, combat overproduction, and prioritise wellness. Conscious decisions are the future of retail and Power of One is here to help shape that future, one decision at a time.” Pass It On puts the circular economy under the microscope and encourages consumers to give their best-loved items a second lease of life, thus reducing the impact on finite resources and encouraging customers to see suitable alternatives. By giving customers more power to reuse, repair, and recycle their best-loved items, retailers can also do more to protect the planet. Using schemes like refresh and recycle, retailers are poised to help their customers do better. Do You Need It combats overproduction at the source and really showcases the power that small steps have to make a huge change. The retail industry must do more to combat overproduction. With 94 per cent of paper receipts binned, this pledge addresses how we can reduce waste in plastic bags, paper and more, encouraging more retailers to offer their customers options such as email receipts, thus reducing our reliance on paper and plastic. Checking In gives retail staff the recognition they deserve. Recognising retail workers as the beating heart of the industry, the Power of One pledges to ask staff the questions that matter, from time off to a healthy work/life balance. “As we recover from the pandemic, there has never been a more pertinent time to prioritise mental health and long-term wellness in retail,” said Ellingham. Visitors to Spring Fair will be introduced to the Power of One pledges on activation walls which also enable donations to Spring Fair’s wellbeing and charity partner, the Retail Trust in support of the Checking In pledge. There will also be bins at all entrances for visitors to recycle their show badge. The bins are set up as a voting system so visitors can choose where to post their badge and it will vote for the pledge they want. Pre-registered visitors have been asked to bring their own reusable water bottles and use the water stations positioned around the show.
Rocket 68 will be featured along Spring Fair's Sustainability Trail when the show kicks off on Sunday, 6 February
Meanwhile, the Sustainability Trail is returning for 2022 and highlights the numerous brands and suppliers striving to do their part to ensure a more sustainable and ethical future for all. From sourcing materials and manufacturing to the final product and packaging, brands and suppliers are shifting their focus, and the Sustainability Trail will enable them to celebrate and highlight this with hundreds of brands, including Kin, eco Rascals, Ling Design, Orange Tree Toys, The Seed Card Company, The Little Green Cracker Company, Wildlife World, Keel Toys, and more. Ellingham added: “We have all been talking about it for some time, but this year you can’t miss the sustainability credentials displayed loud and proud. Wholesalers have made a concerted effort to reassess their supply chain and the materials they use, and they are not shy about letting buyers know. “We are all aware of how important this is to consumers, so it is fantastic to see so many exhibitors making it a priority. In every category, throughout home, gift, fashion, and noticeable in the Christmas section, there is no shortage of sustainable products to add into ranges.” Sustainability Trail brands will be identifiable with the green leaf icon in the Little Black Book, the show guide, the show floor map boards, and on their stands. Visitors can go paper free at the show by downloading the Spring Fair App with new GPS navigation to help find brands and suppliers more easily. Anyone entering the NEC venue at Spring Fair, taking place from Sunday, 6 February to Wednesday, 9 February will need to show their valid Covid 19 pass or a negative result to a lateral flow test taken within 48 hours.
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