Products of change. News

Take part in the Insights People’s survey

Tue 19 Jan 2021 | 09:43 am GMT
Michelle Urquhart | Products of Change Writer

Take part in the survey now

The Insights People launches its annual Industry survey to identify industry professionals’ perceptions of the industry, how it is evolving and the challenges and opportunities. The Insights People the global leader in kids, parents and family research has launched its annual industry survey. The survey investigates industry professionals’ confidence levels, as well as their thoughts and opinions on the biggest challenges and opportunities within the industry. Products of Change is thrilled to support the industry survey. The unprecedented events in 2020 have, in many ways, sped up a number of industry challenges and opportunities, such as driving more digital innovation and seeing brands look to increase their direct-to-consumer business. The result of this is seeing many industries go through significant disruption and transformation in a short period of time. “When we completed this survey last year, many of us were preparing for ‘silly season’ and our annual trips to London, Nuremberg, Hong Kong, Miami and New York,” said Nick Richardson, founder and CEO of The Insights People. “Nobody could have anticipated what was on the horizon, and how that would transform the lives of our audience. Covid-19 is having a huge impact on the approach we need to take to lead and manage our businesses and responsibilities. We really believe that by industry professionals taking just a few minutes to complete the survey, we will be able to provide some insight and clarity to our industry peers, who are having to adapt to survive and prosper, while in many cases working remotely from one another.” All individuals who complete the five-minute survey will receive a complimentary copy of the Industry Report, as well as copies of the 2021 Kids Insights Future Forecast and 2021 Parents Insights Future Forecast reports. There are also five chances to win a luxury hamper. To complete the survey, please visit: www.theinsightspeople.com/industrysurvey
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