Products of Change


Wed 06 Sep 2023 | by Rob Hutchins

The Eco-friendly Card Co. celebrates 30 years at Autumn Fair with Wildlife Trust partnership launch

The team at the Eco-friendly Card Co have spent the week eating cake and celebrating the 30th anniversary of the greetings card business that set the pace for sustainability in the sector upon its inception three decades ago this year. Founded under the name Glebe Cottage Studio, the business was established back in 1993 by art student Scott Morrish as a way of funding a new darkroom in his garden shed nestled in the garden of the original ‘Glebe Cottage’. It wasn’t long until he was joined by the Sue, the face of the business today, who helped propel the business forward by driving around Devon visiting independent retailers to sell the pair’s blossoming range of greeting cards from the back of her car. It’s this passion for the independent market that remains at the core of a business that today opts out of supplying supermarkets or taking part in brokerage. It was in those early days of the ‘90s that the team made its first environmental commitments, too. The Eco-friendly Card Co. chose to use only recycled envelopes for cards at a time when being ‘green’ was seen as a ‘a bit left-field.’ “It was pretty hard to find suppliers to work with then,” said Sue Morrish. “Fortunately, that has changed over the last 30 years.” As a result of its commitment and its three decades in the market, the Eco-friendly Card Co. has a great number of ‘firsts’ under its belt, including being the first DTR publisher to become FSC certified, the first to use compostable bags for cards back in 2006, and winning leading eco-awards and scooping the trophy for best bespoke calendars at the Callies. The team even won the honour of publishing the Christmas cards for HRH Charles when he was Prince of Wales. “However, the thing I value the most from over the last thirty years is our relationships with our independent retail customers, many of whom have been with us from the start,” said Sue. “It’s their support that’s enabled us to thrive over all this time and I’m really looking forward to catching up with customers old and new at Autumn Fair.” The publisher also has a long-standing licensing partnership with The Wildlife Trusts and will be launching a new collection of 24 designs of greetings cards at the show this week. The range showcases the very best of British wildlife, with every product featuring interesting text about the species depicted. Like all cards from the Eco-friendly Card Co., they are printed on 100% recycled FSC board Carbon-Balanced with The World Land Trust.