Products of Change


Thu 16 Mar 2023 | by Rob hutchins

The National Trust teams with CJ Wildlife to launch 'first-of-its-kind' kids' nature collection

Europe’s largest conservation charity, the National Trust, is expanding its reach into the children’s market with the launch of a new range of bird and nature products designed to encourage kids to explore the wildlife on their doorstep. Partnering with CJ Wildlife, the National Trust has unveiled a ‘first-of-its-kind’ collection for the UK, a range that is designed to enable kids to care for nature from a young age. Designed for children aged five to 11, the collection includes easy flip, fully recyclable bird feeders, coordinating bird feed packaged in recyclable tubs, and FSC-certified build-your-own wildlife wooden box kits, all featuring the National Trust branding. CJ Wildlife’s line of bird food includes a Robin and Blackbird seed mix, Finch and Sparrow blend, peanuts for Tits and fat balls, which are popular with a wide variety of species. With specialist bird food production facilities at its Shrewsbury farm, most of CJ Wildlife’s bird food is made in Britain. The National Trust Kids Wildlife range also includes a selection of wildlife wooden box kits, designed to let children get hands-on by building a Bird Feeding House, Nest Box, or Butterfly House. Each build-your-own kit comes with everything needed to construct a wildlife haven. Packaging also includes a QR code directing families to a hub of fun activity sheets to keep children engaged with their outdoor space. Claire Smith, chief officer partnerships, products, and business development at CJ Wildlife and Vivara, said: “Encouraging and inspiring kids to care for wildlife is something that both CJ Wildlife and the National trust are truly passionate about. “We believe that getting little ones involved at an early age will not only nurture a life-long love affair with nature but will also help educate the next generation on the importance of caring for wildlife, which in turn will have a hugely positive impact on the environment.” Becky Standford, head of brand licensing at the National Trust, added: “This bright and accessible collection of wildlife products, tailored for little ones to engage with nature, both at home and on their outdoor adventures, is a game changer for children and nature – we can’t wait to witness a generation of children growing up with so much more interaction with the wildlife in their gardens or local parks. “One of the things we’re really passionate about at the National Trust is ensuring that everyone has access to nature, and this range is one way of achieving this.”