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The Natural History Museum celebrates Dinosaur Day with new Teemill apparel collection

Mon 06 Jun 2022 | 10:49 pm GMT
Rob Hutchins | Products of Change Writer

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The Natural History Museum teams with Teemill to launch sustainable clothing range for adults

The Natural History Museum has launched a new dinosaur themed apparel collection with the sustainable print-on-demand clothing company, Teemill, developed to coincide with the Museum’s Dinosaur Day celebrations that took place on June 1st. The new range features 11 unique designs across a collection of adult t-shirts, each paying homage to some of the most iconic creatures of prehistory. Teemill is known for its pioneering approach to sustainable clothing, having created a UK based circular economy for fashion. Each Teemill garment is designed from the very start to be sent back and remade into new products once they have reached their end of useful life. This take-back scheme is all part of the team’s Remill programme. The programme means that Teemill products never enter landfill. In addition, all of Teemill’s clothing is made from GOTS-certified organic cotton in factories powered by renewable energy. Each garment’s packaging is made from plants, not plastic, while the company’s print-to-order approach means waste is reduced to zero.
Each garment from Teemill is made, from the very start, to be sent back once it has reached the end of its useful life, to be remade into new clothing.
Maxine Lister, head of licensing at The Natural History Museum, said: “Dinosaurs are often assumed to be a subject for children, which is why it is so fantastic to be able to create a collection for adult fans who still appreciate how amazing these creatures were. “We are so excited to bring this collection to life with Teemill whose sustainable credentials are second to none.” The full collection was made available on June 1st this year to celebrate Dinosaur Day via https://naturalhistorymuseum.teemill.com/
The range is tapping into an adult fanbase for the Natural History Museum and its dinosaur fossil collection.
The Natural History Museum is recognised as the custodian of one of the world’s most important scientific collections comprising over 80 million specimens assessed by researchers from all over the world. The Museum’s 350 scientists are finding solutions to the planetary emergency from biodiversity loss through to the sustainable extraction of natural resources. As such, the Museum uses its global reach and influence to meet its mission to create advocates for the planet – to inform, inspire, and empower everyone to make a difference for nature. Teemill, meanwhile, is a tech platform that allows anyone to create their own sustainable clothing brand in its mission to redesign the future of fashion and end waste. It is recognised by the World Economic Forum, United Nations Environment Programme, and The Queen’s Award for Innovation. The business is also certified carbon neutral.
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