Thu 19 May 2022 | by Rob Hutchins

The Natural History Museum taps TSBA to take its licensing programme global

The Natural History Museum has appointed the specialist licensing agency, TSBA as its international licensing agency, amplifying the institution’s mission to ‘create advocates for the planet’ to a global scale. The appointment of TSBA will enable the Museum to expand its hugely successful programme around the world. Housing more than 80 million specimens, the Museum’s collection tells the story of our planet’s natural history, helping to unlock answers to the biggest facing humanity today. Together, the Natural History Museum and TSBA will employ the Museum’s international reputation to build licensing partnerships that resonate with a global audience. The Museum will continue to run the UK licensing programme directly. Maxine Lister, head of licensing at the Natural History Museum, said: “We are so excited to embark on this journey with TSBA. This is a significant milestone for the licensing programme as we seek to build brand awareness in international territories. “We are delighted to be expanding the programme internationally to build relevant collections that will genuinely resonate with today’s consumers.” Ian Mallalue, CEO of TSBA Group, said: “We are thrilled to be working with the Natural History Museum to extend their brand and awareness of the invaluable work that they do to a wider audience around the world. “The calibre of partnerships already in place in the UK is a fantastic benchmark for the extension of the licensing programme into new territories.” TSBA will be exhibiting at the Licensing Expo (booth F124) and available to meet with interested parties to discuss opportunities for the licensing of the Natural History Museum brand. Please contact enquiries@tsbagroup.com for more information or to book a meeting.