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The Puppet Company partners with WWF-UK to supply Blue Angel accredited sustainable soft toys

Thu 02 Dec 2021 | 10:29 am GMT
Rob Hutchins | Products of Change Writer

The Puppet Company has become the new supplier of soft toys for WWF-UK

Europe’s largest wholesaler of puppets and soft toys, The Puppet Company, has signed a new contract with WWF-UK to become the new supplier of the soft toys sent out to supporters who take out a WWF-UK animal adoption. In conjunction with this latest development, The Puppet Company has also received a full accreditation with the eco label, Blue Angel, becoming the only UK toy company accredited and one of only two companies in Europe to be awarded the certification for soft toys. The accreditation goes to prove the company’s role in the reduction of the impact on the environment its soft toys make. A family-run business, The Puppet Company produces a wide selection of puppets and soft toys for children around the world. It has made no secret of its passion for the environment and its support of the environment through its products. Meanwhile, the German eco label, Blue Angel has been recognised as a leading name in environmentally friendly product design for the past 40 years, helping customers select environmentally friendly products by certifying that the environmental impacts usually associated with soft toy products have been minimised. Sue Lockey, owner and co-founder of The Puppet Company, said: “We are delighted to be working with WWF-UK and are committed to supporting them as they continue their mission through the supply of our bespoke soft toys, used as optional extras in the animal adoption process, to help raise vital funds to support WWF’s work.
The firm has become the only UK toy company to secure accreditation from the German eco label Blue Angel
“As the only UK toy company with Blue Angel certification, we are continuing to develop sustainable products and are really excited to introduce new ranges of Eco puppets and soft toys made from recycled plastic over the coming months as we build on our commitment to supporting the environment.” WWF is the world’s leading independent conservation organisation with a mission to ‘create a world where people and wildlife can thrive together.’ Lauren Wiseman, environmental manager for WWK-UK, said: “WWF is committed to ensuring all aspects of our adoption packs, including our soft toys, are produced to the highest environmental standards. The Blue Angel certification assesses several aspects of toy production, from raw materials to labour conditions, to ensure that toys are produced with sustainability in mind. “WWF-UK is grateful to The Puppet Company for collaborating with us to bring Blue Angel to the UK soft toy market, and hope this will inspire others to follow suit.” Janine Braumann of Blue Angel, concluded: “We are very pleased that The Puppet Company has risen to the challenge and achieved the strict requirements of the Blue Angel, with more sustainable toys to follow. “Consumers place high demands on toys and naturally want them to be free from hazardous substances. This is why the Blue Angel criteria places such a strong focus on the avoidance and minimisation of harmful substances, as well as on the verification of compliance through periodic tests.”
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