Products of Change


Tue 12 Jul 2022 | by Rob Hutchins

The RHS launches 'planet conscious' kids' kitchenware range with Dexam

The Royal Horticultural Society is keeping the environment front of mind this season through the launch of a second collection of children’s kitchen, bakeware, and accessories all produced using recycled materials and recycled plastics. An extension of the successful 2020 Home Grown collection of backpacks, lunch bags, lunchboxes, aprons, and more, the RHS has extended its partnership with the specialist supplier, Dexam to launch a new I Bug You collection. Like its 2020 collection, this year’s I Bug You range has been designed with the environment in mind, with each item in the range made from recyclable or recycled materials. Featuring colourful ladybirds, beetles, and other insects, the I Bug You range consists of a children’s apron, messy play apron, lunch bags, and backpacks. It makes use of a distinctive bug design that will appeal to children. The lunch bags, backpacks, and aprons have been made from recycled plastic bottles via a process that turns recovered plastic pellets into a durable and practical fibre. The new I Bug You collection was previewed at Exclusively Housewares, the UK’s houseware show at London’s Business Design Centre on June 14 and 15. According to the RHS, the range received a ‘very positive response’ from the retail sector. Bryony Dyer, managing director of Dexam, said: “We started working with the UK’s leading gardening charity in 2020 and are delighted to continue this partnership with the RHS and support the RHS with royalties from our stunning array of textiles and other accessories. “With a Christmas collection and more new products in the planning stages for next year, I look forward to even more successful collaborations with the RHS.” Cathy Snow, licensing manager at the RHS, said: “Stylish, useful and a lot of fun, these beautifully designed aprons, lunch bags, backpacks – and so much more – are perfect for kitchens or picnics, while the wit and invention with which Dexam has employed RHS imagery will delight all ages. “All the items have been designed with the environment in mind, a key concern of the RHS. We’re thrilled to have helped to inspire these wonderful new ranges.” In a statement of intent surrounding its own sustainability efforts, Dexam has committed to ‘continually improving and monitoring its environmental performance,’ and requires that its suppliers do the same. In its sustainability policy, Dexam outlines that it will ‘work energetically with suppliers to achieve the standards it needs.’ Dexam is currently working to eliminate single-use plastics from its business with a trained focus on its product packaging.