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The Wombles back Sustainability in Licensing Conference

Tue 22 Jun 2021 | 07:20 am GMT
Samantha Loveday | Products of Change Writer

The Wombles are supporting SILC21

The original eco-activists have created a series of animations to help remind everyone joining the conference about the importance of sustainability and how we can all make a difference by working together. The first of these animations is a video to promote the start of the Sustainability in Licensing Conference (which is running virtually on June 24-25). In addition, The Wombles will be providing an opening message on each day of the conference, as well as announcing the breaks in the conference schedule. The Wombles were relaunched in January 2020 – with a special appearance alongside the Prime Minister in the Houses of Parliament – and since then, the new-look characters have supported a wide range of environmental causes including Keep Britain Tidy’s Great British Spring Clean, The Woodland Trust, Meat Free Monday, Eco-Schools, National Tree Week and Remember A Charity. In addition, the characters have also featured in a #WomblesWanted advertising campaign to encourage members of the public to adopt positive (Womble-style) behaviour, from recycling and adopting more environmentally-friendly forms of transport, to reusing and refurbishing old items rather than sending them to landfill. The new-look brings a new contemporary feel to the characters without changing their classic look. The CGI gives each Womble – Orinoco, Great Uncle Bulgaria, Madame Cholet, Alderney, Tobermory, Wellington, Bungo and Tomsk – a full range of facial emotions and the ability to talk. Speaking about the brand’s involvement with SILC 2021, Great Uncle Bulgaria said: “We want to remind the licensing industry that The Wombles are back. If you are looking for a partner with the ability to deliver a message about the importance of sustainability and local community, but with charm and wit, we would love to talk to you. “We think it is wonderful that the licensing industry is embracing the importance of sustainability, so we couldn’t think of a more appropriate event to support.”
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