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Timberland announces take-back programme

Thu 08 Jul 2021 | 07:51 am GMT
Michelle Urquhart | Products of Change Writer

Timberland will bring its take-back programme to EMEA in autumn

Consumers in the States will be able to return any Timberland footwear, apparel or accessories to a Timberland store, to either be repaired, refurbished, upcycled or recycled into future products. Developed in partnership with global innovation company ReCircled, the take-back programme provides the robust infrastructure needed to fuel Timberland’s circular design and development cycle. It also supports the brand’s bold vision for its products to have a net positive impact on nature by 2030, through a commitment to regenerative agriculture and circular design. Beginning this August in the States, consumers will be able to return any Timberland footwear, apparel or accessories to a Timberland store, to either be repaired/refurbished for sale on a dedicated re-commerce platform, or upcycled/recycled into future products. The brand will introduce a digital, ship-from-home option later in the summer, making it even easier for consumers to participate. Following the launch, the programme is slated to expand to EMEA later this autumn, and to the APAC region in spring 2022. “This take-back program is a critical step in pursuing our 100% circularity goal, while at the same time addressing the ever-increasing consumer demand for responsible design and progressive retail options,” says Susie Mulder, global brand president for Timberland. “Timberland always builds our products for longevity. Now those products will have a second life, whether they are refurbished for re-sale, or disassembled and recycled into something new. Either way, the consumer and product journey goes on, and we continue to move the world forward, together.” Timberland also reveals a sneak peek at its latest eco-innovation, the Timberloop Trekker - a new city hiker for spring 2022 that’s specifically designed for circularity. With sneaker-like comfort and a progressive outdoor look, the Timberloop Trekker has a unique sole construction whereby the outsoles can easily be removed at the ReCircled facility and each part put into its own unique recycling stream.
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