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Toy Industries of Europe opens Play for Change Awards 2022 for entry

Wed 06 Apr 2022 | 05:29 pm GMT
Rob Hutchins | Products of Change Writer

The TIE Play for Change Awards are now open for entry

Toy Industries of Europe has opened its third edition of the Play for Change Awards to entries from toy makers striving to positively impact children’s lives and futures across three categories: Diversity and Inclusion, Sustainability, and Life Skills. The awards will celebrate the toys or toy company initiatives that go beyond the expected and aim to make a positive impact on children’s lives by promoting diversity and inclusion, showing care for our planet, or by encouraging the development of the skills needed to thrive in the 21st century. Submissions will be evaluated by external judges, each an expert in their respected field. Now in its third year, the 2022 Play for Change Awards marks a special milestone moment for Products of Change, who has acted as close advisor with the TIE on establishing a framework of judging criteria for its Sustainability category. Compared to the past two years, the 2022 edition also witnesses additional changes. Two categories have been renamed to provide more clarity on what they are celebrating and the efforts that set out to champion within the toy industry. What was previously known as the Future Skills category is now the Life Skills category, while Empowerment is now Diversity and Inclusion. Toy Industries of Europe also engaged Products of Change to help refine the Sustainability award criteria to ensure the overall positive impact of the environment is taken into consideration. Catherine Van Reeth, TIE’s director general, said: “Over the past two years – despite challenging circumstances – the Play for Change Awards have impressed me with the positive examples for the whole sector. I am looking forward to what this third edition will bring. “These awards are the perfect opportunity for toy makers who are making a real difference to be recognised by experts and celebrated by their peers.” Toy companies of all sizes, TIE members and non-members alike, with products or initiatives launched in 2021 and available in Europe are invited to take part and enter this year’s Play for Change awards. The TIE is encouraging the participation of smaller companies in particular. Entries will be accepted until 20 May 2022 and the winners for all three categories will be announced in early October. To enter the awards and to check out who won last year, please visit the Play for Change Awards website here.
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