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Ugg launches plant-based footwear

Tue 16 Mar 2021 | 12:26 pm GMT
Michelle Urquhart | Products of Change Writer

Fluff Sugar Platform and Fluff Sugar Sandal are made from plant-based materials

Iconic brand uses sugarcane, wood pulp from responsibly-harvested trees, hemp and sustainably sourced latex from rubber trees. “At Ugg, we are committed to doing our part to combat climate change,” said Andrea O’Donnell, president, Ugg and Koolaburra by Ugg of Deckers Brands. “Our design team took inspiration from our iconic styles and created new silhouettes with carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.” Recreating the iconic look and feel of its ever-popular fluff franchise, the Fluff Sugar Platform and Fluff Sugar Sandal feature a new outsole made using renewable sugarcane. Sugarcane is a rainwater-dependent resource that removes CO2 from the atmosphere and does not require irrigation. The fluff is made with plant-based Tencel Lyocell, which uses wood pulp converted into regenerated cellulosic fibres sourced from responsibly-harvested trees. The trees are grown on sustainably-run farms that are certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC). The all-gender Neumel Natural has also been given a plant-based makeover, with a cozy lining with Tencel Lyocell. Its handcrafted, small-batch soles are made of latex harvested from the Hevea rubber tree. The Neumel Natural’s upper is woven from an environmentally-preferred blend of 55% cotton and 45% hemp. The Plant Power Collection is just the beginning. Ugg is working to make its products better for both consumers and the planet by seeking and using innovative materials, and have targets in place to increase use of recycled, repurposed, regenerated (plant-based), renewable (bio-based), and certified fibres by 35% by 2027.
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