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Upcycled clothes for dolls

Thu 11 Feb 2021 | 08:32 am GMT
Michelle Urquhart | Products of Change Writer

I'm a Girly dolls are designed by kids for kids

The toy brand I'm a Girly is collaborating with upcycling fashion brand The R Collective to use excess fabric from the fast fashion industry to create the world's first upcycled clothing collection for dolls. Two forces of the fashion and toy industries are coming together to fight waste in their respective industries. I'm a Girly will partner with The R Collective to launch the world's first sustainable fashion collection for dolls made of upcycled fabric leftovers from luxury fashion brands. The fashion industry is one of the biggest polluters, currently accounting for 10% of CO2 emissions. Of 100 billion new garments produced each year, around 73% of which will be landfilled within one year. Brands are sitting on unsold fabric inventory that they no longer use themselves. The sustainable fashion advocate Christina Dean took on this problem and in 2007 founded the non-profit environmental organisation Redress and, with it, the fashion brand The R Collective, which collects the enormous textile overstocks of luxury fashion brands and brings them back into circulation through selected partners. "We are excited about the collaboration with I'm a Girly. Especially because here we bring two worlds together and translate our mission – to create a more sustainable fashion industry – in a creative and collaborative way, whilst also inspiring the next generation of young fashion consumers," explains Christina Dean, founder and CEO of The R Collective. “This collaboration is an exciting step for all of us in the right direction,” says CEO and founder of I’m a Girly, Theresia Le Battistini. "We are aware of the problems our industry is facing and are working every day to improve the situation. For example, our latest line of dolls is made of recycled materials."
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