Products of change. News

Upcycled clothes for dolls

Thu 11 Feb 2021 | 08:32 am GMT
Michelle Urquhart | Products of Change Writer

I'm a Girly dolls are designed by kids for kids

The toy brand I'm a Girly is collaborating with upcycling fashion brand The R Collective to use excess fabric from the fast fashion industry to create the world's first upcycled clothing collection for dolls. Two forces of the fashion and toy industries are coming together to fight waste in their respective industries. I'm a Girly will partner with The R Collective to launch the world's first sustainable fashion collection for dolls made of upcycled fabric leftovers from luxury fashion brands. The fashion industry is one of the biggest polluters, currently accounting for 10% of CO2 emissions. Of 100 billion new garments produced each year, around 73% of which will be landfilled within one year. Brands are sitting on unsold fabric inventory that they no longer use themselves. The sustainable fashion advocate Christina Dean took on this problem and in 2007 founded the non-profit environmental organisation Redress and, with it, the fashion brand The R Collective, which collects the enormous textile overstocks of luxury fashion brands and brings them back into circulation through selected partners. "We are excited about the collaboration with I'm a Girly. Especially because here we bring two worlds together and translate our mission – to create a more sustainable fashion industry – in a creative and collaborative way, whilst also inspiring the next generation of young fashion consumers," explains Christina Dean, founder and CEO of The R Collective. “This collaboration is an exciting step for all of us in the right direction,” says CEO and founder of I’m a Girly, Theresia Le Battistini. "We are aware of the problems our industry is facing and are working every day to improve the situation. For example, our latest line of dolls is made of recycled materials."
related articles
Big Potato steps up eco efforts with world's first Playing Cards made from ocean plastic

Big Potato has stepped up its environmental efforts once again with the launch of its MOOP (Made of Ocean Plastic) Playing Cards in partnership with Waste2Wear, a world first for the games sector.

Read More

Thu 11 Nov 2021 | 05:19 am GMT

London Toy Fair | Innovation and design is fuelling industry change

Sustainability has become a larger topic of industry conversation than ever before, while a number of firms are making real waves in leading this industry into a more regenerative future.

Read More

Fri 28 Jan 2022 | 02:56 pm GMT

Sustainability, social impact and inclusivity recognised at Women in Toys' Wonder Women Awards 2022

Mattel’s global head of sustainability, Pamela Gill-Alabaster and Jiminy Eco Toys’ founder and CEO, Sharon Keilthy are among a 13-strong named shortlist of finalists for the Social Good award.

Read More

Wed 05 Jan 2022 | 12:34 pm GMT

Kids Industries Research Revealed | Parents call for easier-to-recycle toys while kids show need for better eco-education

New agenda-setting research from Kids Industries CEO and Products of Change children's ambassador, Gary Pope has been revealed at Brand Licensing Europe today and is here to access via QR code.

Read More

Tue 16 Nov 2021 | 09:15 pm GMT

Most read stories
COP26 | LEGO presents Building Instructions for a Better Planet to world leaders

LEGO will be hosting a series of events around the local area throughout the duration of COP26 in Glasgow this month, and handing specific instructions to world leaders on behalf…

Read More

Mon 01 Nov 2021 | 09:56 am GMT

Eco messages reach 110m gamers

Playing for the Planet, the UN environment programme’s video game initiative has released its 2020 impact report, showing that 110 million people were reached through activations placed in games.

Read More

Thu 11 Feb 2021 | 08:36 am GMT

Green Game Jam calls on gamers to act

Video games studios around the world commit to implement green activations highlighting need for conservation and restoration of forests and oceans.

Read More

Mon 07 Jun 2021 | 05:29 pm GMT

KitchenCraft’s drive for sustainability

The Birmingham headquarters of KitchenCraft, one of the UK's largest kitchenware companies is testament to the company’s commitment to embedding sustainability throughout the business.

Read More

Tue 02 Mar 2021 | 09:34 am GMT

Penguin Random House pledges climate neutral

UK’s biggest publisher is already climate neutral climate neutral in its direct operations, and in its updated sustainability policy has made a commitment to being climate neutral across its global…

Read More

Tue 04 May 2021 | 05:21 am GMT

University Games reducing single-use plastic

The games, puzzles and gift specialist is taking significant steps towards a greener future and has created a new ‘Taking Steps to Protect Our Planet’ logo that will help enforce…

Read More

Thu 18 Mar 2021 | 02:33 pm GMT

Asda’s pledge to sustainable school uniforms

This year, 100% of George at Asda’s schoolwear is sustainably sourced and is part of the retailer’s wider commitment to planet-friendly fashion

Read More

Mon 30 Nov 2020 | 12:27 pm GMT

Giles Andreae highlights food poverty

Well-known children’s author and creator of Purple Ronnie has teamed up with Marcus Rashford and Lisa Stickley in Aldi Campaign to help stop food poverty

Read More

Tue 19 Jan 2021 | 09:41 am GMT