Products of change. News

VTech launches plant-based plastic vehicles

Thu 28 Jan 2021 | 04:44 pm GMT
Michelle Urquhart | Products of Change Writer

Sort & Recycle Ride-on Truck made from reclaimed plastic

New products include three vehicles in the Go! Go! Smart Wheels line made from plant-based plastic, and the Sort & Recycle Ride-on Truck made from reclaimed plastic. The introduction of sustainable product packaging for VTech toys is also well underway. Currently 94% of the packaging materials is recyclable, while 90% of the cardboard used in the packaging is recycled materials. VTech is also committed to eliminating fossil-based blister packaging and replacing it with plant-based alternative in 99% of the electronic learning products by 2025. To encourage post-consumer product recycling, VTech has partnered with leading international recycling companies such as TerraCycle in the US and Electronic Products Recycling Association in Canada. It has also followed the Waste Electrical and Electronic Equipment Directive in Europe by adding product recycling labels on the product packaging. These recycling programs provide an easy way for consumers to recycle VTech's electronic learning products in the respective countries. "VTech's sustainability vision is to create sustainable value for the lives of people and protect the planet for the future generations," said Dr. Allan Wong, chairman and group CEO of VTech Holdings Limited. "We are committed to using sustainable materials in our products and packaging and recycling them in a responsible way, using eco-friendly transportation modes in our supply chain management, increasing the use of renewable energy and reducing the consumption of natural resources in our production process."
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