DRIVING SUSTAINABLE
CHANGE TOGETHER

Products of change. News

Wastebuster and Products of Change land first award wins for Recycle to Read campaign

Mon 24 Jan 2022 | 09:05 pm GMT
Rob Hutchins | Products of Change Writer

Products of Change and Recycle to Read secure their first award wins

Products of Change and the UK schools recycling scheme, Wastebuster’s Recycle to Read have won their first industry recognition, having been named Leading Advocates of Consumer Market Sustainable Change (UK), and Best Environmental Education Programme (UK) respectively. Both Products of Change and Wastebuster secured their wins in the annual BUILD Recycling and Waste Management Awards 2021, an initiative developed to celebrate businesses and organisations developed to innovate and pioneer new concepts in the search for better sustainability. The awards are owned and presided over by BUILD Magazine, a globally focused trade publication for the construction and engineering industry. Recent years have seen the title focus on waste management and recycling, which lead to the establishment of the BUILD Recycling and Waste Management Awards; a platform through which it champions ‘the very best companies and initiatives that the recycling and waste management industry has to offer.’ A campaign developed in partnership with Products of Change, but masterminded by the team at Wastebuster and led by Katy Newnham, Recycle to Read is an initiative devised to bring toy take back and plastic waste recycling programmes into schools, increasing their effectiveness and audience capture in order to maintain value of plastic waste. The aim of the initiative is to develop a new environmental and sustainable infrastructure for recycling toys, combining environmental education with consumer action to empower young people to choose a more sustainable future. In return for recycling toys and reusing tech, schools and communities are rewarded – through the campaign – with books and reading resource. Through dedicated collection points set up in participating schools and retailers, the infrastructure, technology, and network has been set up and will be managed to collect and recycle plastic toys, including small electricals and electronics ‘tech’ and textiles. These electricals and textiles are sent for reuse or recycling, while all revenue generated from this is used to subsidise the collections systems and rewards. Meanwhile, the recycled plastic is used to create new products such as playground equipment and outdoor furniture. Katy Newnham, the brains behind the Wastebuster platform, will be at London Toy Fair this week as the team looks to build awareness among the UK toy industry. To date, Smart Toys and Games has come on board as a founding member of the Recycle to Read’s industry-facing arm. The team is calling upon the toy industry to better consider the circularity of its products, offering a solution for reuse and recycling. "It’s fantastic to receive recognition for our partnership with Products of Change. It has made such an incredible difference to receive POC’s guidance and support throughout the development of our first collaborative impact programme, Recycle to Read," said Newnham. "I think the partnership and the programme, which is going from strength to strength, has really shown the power of collective impact. When industry come together through POC to support a programme such as Recycle to Read, I believe they can make history - by making positive, real and long-lasting change. "This is just the beginning and I am excited to be sharing this journey with such a committed and driven network of people that are stepping to make a difference together. For business, for young people and for the planet." Products of Change picked up recognition at the BUILD Recycling and Waste Management Awards 2021, too, being named Leading Advocates of Consumer Market Sustainable Change – its first award to date, as the platform continues on its mission to drive and encourage positive action and sustainable change across the consumer industries. The recognition has been earned for the platform’s involvement in establishing the Recycle to Read programme with Wastebuster. “As part of our commitment to bring new innovations to the Products of Change community, we are extremely proud to win the Leading Advocates of Consumer Market Change, and of our involvement with Wastebuster’s Recycle to Read campaign and their win of the Best Environmental Education Programme,” said Helena Mansell-Stopher, founder of Products of Change. “Building a circular system to recycle hard-to-recycle plastics here in the UK, the system also unlocks value in that waste by providing recycling reward points back to schools to swap for books and reading material. “Over the coming years, we are aiming to extend our branded partners and community of toy companies in order to expand the programme and all it can achieve.” To be a part of that conversation, drop the team at Products of Change a line at Helena@productsofchange.com or Rob@productsofchange.com or check out the Wastebuster Recycle to Read platform here. The Products of Change team and the Wastebuster team will both be at London Toy Fair this week.
related articles
Why join Products of Change?

Products of Change (POC) is a global membership hub, which aims to help individuals and businesses to collectively drive prolonged and achievable change on the sustainable front.

Read More

Thu 25 Mar 2021 | 06:39 am GMT

NETWORKING
Products of Change Q1 update

Products of Change members met over Zoom on Thursday 4 March to discuss progress the group has made so far.

Read More

Fri 05 Mar 2021 | 11:43 am GMT

NETWORKING
Upcoming Products of Change webinars

Hear from James George, the development network lead from the Ellen MacArthur Foundation on the circular economy on March 18 and Kirsty Wood from Hexpol TPE on plant-based plastics on March 22.

Read More

Thu 18 Mar 2021 | 02:37 pm GMT

NETWORKING
Products of Change lands strategic partnership with Licensing International

The new partnership secures the delivery of regular content and updates to Licensing International’s global membership delivered via the Products of Change team.

Read More

Tue 17 May 2022 | 09:40 am GMT

NETWORKING
Most read stories
“If customers worry about it; we worry about it”

Plastic waste is the top concern for Tesco customers when it comes to environmental issues, so Tesco has in place ambitious targets for reducing its own environmental impact.

Read More

Tue 13 Jul 2021 | 11:57 am GMT

PACKAGING
Design with end of use in mind

Packaging expert, Mike Swain gives an insight into how businesses can reduce waste when it comes to packaging

Read More

Thu 10 Dec 2020 | 02:56 pm GMT

PACKAGING
Unilever introduces recyclable toothpaste tubes

Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025.

Read More

Tue 01 Jun 2021 | 06:59 am GMT

PACKAGING
PepsiCo showcases its Pep+ sustainability transformation at Expo 2020 Dubai

PepsiCo will showcase its new Pep+ initiative to visitors of Expo 2020 Dubai through three pavilions that will carry the multinational's new sustainability transformation at their centre.

Read More

Mon 04 Oct 2021 | 10:15 am GMT

FOOD
eSkootr Championship | A brand new carbon neutral sport on a mission to power sustainable transport

A first-of-its-kind racing and lifestyle experience, eSkootr Championship will launch its debut racing weekend this May at Printworks London with headline acts and forums.

Read More

Tue 12 Apr 2022 | 02:47 pm GMT

SPORT
Dates for the Diary | Here are the Products of Change meetings taking place this Q1

Diaries at the ready, readers – with business in full swing and the year getting off to a flying start, you’re not going to want to miss Products of Change’s…

Read More

Thu 20 Jan 2022 | 04:14 pm GMT

NETWORKING
Products of Change's Sustainability 101 Workshop is taking place next week

Don't miss your chance to attend and feel confident in the next steps you and your business is taking on the sustainability journey. Book your place today.

Read More

Tue 03 May 2022 | 11:15 am GMT

EDUCATION
Brainstorm targets net zero by end of 2022 with packaging overhaul

The firm has already started to refresh packaging across its key ranges, including the popular StikBot and Klikbot range, which will now use 100 per cent recycled card.

Read More

Mon 21 Mar 2022 | 04:59 pm GMT

TOYS