The licensed plush toys specialist, Rainbow Designs is celebrating a wealth of sustainability milestones that includes the transformation of its plush portfolio and advances on reducing its carbon emissions as the company continues its mission to create ‘sustainable, durable, forever toys.’
Spearheaded by its company sustainability initiative, Rainbow Cares, the UK toy brand has detailed a firm commitment to its role of ‘ensuring children of today and tomorrow live in a sustainable world.’
To do this, the team is working to understand the full lifecycle of its business with the aim to ‘progress on all areas of social and environmental significance.’ This includes its ongoing work to reduce the environmental impact of all its products and operations.
Among the company’s milestone successes so far, Rainbow has switched to recycled content – derived from recycled plastic bottles – across 90% of its plush toy portfolio. In making that transition, last year the team used no fewer than 4,605,436 plastic bottles in its recycled content.
Across its wooden products collection, all Rainbow Designs wooden toys are now made from FSC-certified wood while 98% of its consumer packaging is FSC sourced. In addition to this, Rainbow Designs now also uses non-mineral based inks wherever possible.
When it comes to measuring, tracking, and reducing its carbon footprint, the Rainbow Designs team is already measuring its scope 1 and 2 emissions and is has since begun work on develop its understanding of its scope 3 emissions, these primarily being the emissions produced across its wider supply and value chains.
Finally, Rainbow Designs has recently become an active partner of the Just One Tree programme through which it is growing its own forest.
Earlier this month, each of these milestones were celebrated across the company when Rainbow Designs took part in a purpose-led workshop with the guidance of the sustainability consultancy, The PurposePeople. It was during this session that the business took the chance to reflect upon its successes in sustainable development so far before going on to develop new ambitious goals and measures to be implemented as well as explore the means in which they can be integrated into the company’s existing strategies and plans.
