This is the latest initiative from Mattel PlayBack, a toy takeback programme aimed at enabling families to extend the life of their Mattel toys once they are finished playing with them.
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The UK STEM toy and Education Technology company has been championed for its focus on next-generation education such as sustainability and climate change.
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"Our new plastic packaging goal responds to increasing global attention on single-use plastic packaging waste, and addresses changing consumer preferences.”
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Lisa Longley has joined the team to the newly created role as the global toy, plush, and licensing products specialist commits to new sustainability and ethical efforts.
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The team is expanding its partnership with One Tree Planted. The programme’s projects focus on regenerative forestry in areas impacted by forest fires, floods, and climate change.
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The New Zealand outfit - the first launch from the sustainable toy company, Sustained Fun - is on a mission to overhaul the toy industry by ending single-use.
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The global toy maker has launched LOL Surprise Earth Love with packaging made from bamboo, wood, sugar cane, and other natural materials exclusively with Walmart
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The BLM Licensing Committee will work with Tonies to assist its product development strategy and creative development, with all money received going to a soon-to-be-announced beneficiary.
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The third edition of the Awards marks a milestone for Products of Change who acted as advisor for the TIE on establishing a framework of criteria for the Sustainability award.
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The plan has been detailed in Spin Master's Environmental Impact update within the company's third annual Corporate Social Responsibility Report issued this week.
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