In Pictures | Products of Change wraps up Brand Licensing Europe 2021

With Brand Licensing Europe 2021 successfully in the bag, we round up some of our best moments from the show through a series of still images for you to enjoy.

NETWORKING
John Lewis launches £1m fund for innovators designing out 'High Street's throwaway culture'

The project will invite academics, charities, and start-ups that have ideas with the potential to reduce the environmental impact of the food, clothing, and gadgets we buy, to pitch for a share of the money.

RETAIL
Sustainability focused SeedFolk among BLE Kelvyn Gardner's License This! winners

SeedFolk, a character driven IP that follows the adventures of tiny characters that look after our native habitats and wildflower seeds, won the Kelvyn Gardner's License This! competition at BLE last week.

CONTENT
Mars loves Earth | Mars bar aims for carbon neutrality in UK and Ireland by 2023

The global Mars corporation has detailed new plans to make all of its iconic Mars bars sold in the UK and Ireland certified carbon neutral by January 2023.

FOOD
Funko joins the US platform How2Recycle to 'help consumers make the healthy choice'

Funko has become the latest partner to join the How2Recycle platform, a US-based recycling label that will now feature across the company’s portfolio of Funko pop! vinyl product packaging.

TOYS
Get the Look | Wear your Colours for Kelvyn the Roy Lowe way this BLE

Recognised across the industry for their sartorial elegance, the team at Roy Lowe & Sons have committed to the Colours for Kelvyn cause today with the donation of a wardrobe’s worth of their most infamous oufits.

NETWORKING
CBeebies' Love Monster partners with Comic Relief for Red Nose Day 2022

The popular CBeebies animated series, Love Monster, has struck up a new partnership with Comic Relief to help raise money for Red Nose Day 2022.

RETAIL
Brand Conscience 'offers dynamic to transform the licensing industry' at Brand Licensing Europe

A calorie counter for the eco-conscious and a traffic light system for change; however it is described, Brand Conscience has one mission in mind: to make sustainable practices more transparent for the consumer.

FMCG
Brands not engaging in sustainability at greater risk of Gen Z rejection than ever before

Results of a new study from the US retail technology company, Maker/Sights reveal that Gen Z shoppers will actively avoid shopping at brands who do not implement sustainability measures.

RETAIL
Obki lands at BLE 2021 | Don't miss the official launch of sustainability's 'biggest licensing drive to date'

Fresh off the bat from its COP26 activity only a matter of days ago, Sky Kids’ newly launched animated series, Obki is making its BLE debut this week to officially mark its launch into the children’s licensing space.

CONTENT