As Brand Agent Ambassador, Louise’s role focuses on representing the agency perspective – gathering insights from across key categories and retail sectors to share with the wider POC community.
Louise’s expertise and insight is an invaluable asset to POC’s mission, supporting a collaborative community that inspires innovation, connects leaders, and builds partnerships to enable sustainable transformation.
Over her career, Louise has built her diverse experience across various licensing roles, primarily on the agency side, but also with experience as a licensor and as the founder of her own company.
Today, she is part of WildBrain CPLG, where she serves as a key account director, based in Sweden, working across its extensive portfolio of brands.
Louise comments on her Ambassador role at POC:
Four years ago, I earned a diploma in Business Sustainability Management from Cambridge University, which deepened my commitment to integrating sustainability into the licensing space. I’m passionate about growing as a coaching leader and dedicated to making a positive impact within the industry.
I’ve been following Products of Change for many years and have always admired the work the community does to drive real, lasting change. It is truly inspiring.
