When news broke in late June that the British comedian and broadcaster, Joe Lycett was to sue pop sensation Harry Styles over a Kit Kat Chunky, shockwaves were sent across the social media channels.

Perhaps to little surprise – given his history of hoaxes – the announcement was revealed, by the funny man himself, to be completely fictitious. And act that, Joe told his social media followers, would be as daft as suing an organisation like Greenpeace.

“Which is exactly what Shell is doing,” said Joe, revealing the true intentions of his Styles-themed publicity stunt: Joe Lycett is campaigning for Greenpeace… and he is bringing the licensing industry along for the ride.

The story begins with the comedian’s now fledgling career as a portrait artist and a now iconic image he painted of Harry Styles (to whom he sold the artwork for £6 and a Kit Kat Chunky – that never arrived). It is this artwork – billed by Styles as ‘one of the greatest paintings of the modern era of one of the greatest artists of the modern era’ – that has now been licensed to Greenpeace in an effort to raise funds to fight the court case the organisation is now facing from the multi-billion-dollar oil corporation, Shell.

Greenpeace’s legal battle against Shell has garnered some major media attention in recent months, instigated following Greenpeace’s peaceful protest against the company’s ongoing North Sea drilling activities.

How Greenpeace will be raising funds to fight the battle using the licensed Harry Styles portrait painted by joe Lycett is the best bit yet. Because it’s fallen to Teemill to create the t-shirts.

That’s right, the Isle of Wight-based print on demand, sustainable t-shirt and apparel brand will be rolling out Harry Styles for Greenpeace t-shirts to support Greenpeace’s legal fight against the oil giant, enabling fans and activists to themselves “join the movement and support the cause.’

In his own announcement published on social media, Tobias Penner, chief operating officer at Teemill Tech UK, said: “I’m very excited to announce the Greenpeace x Joe Lycett campaign. It’s quite possibly one of the best campaigns we have been a part of.

“Joe’s brilliant approach combines mischief, humour, and activism to tackle climate change and support Greenpeace’s legal battle against Shell.

“If you haven’t been following, Joe has licensed an iconic artwork of Harry Styles for Greenpeace, creating a t-shirt to raise funds. Hilariously, he announced he was suing Harry Styles for a Kit Kat Chunky (which of course, he is not) only to throw the spotlight on Shell, who is suing Greenpeace millions of pounds for a peaceful protest.

“The funds raised from these t-shirts will therefore power Greenpeace’s legal fight. So join the movement, wear the change, and support this amazing cause.”

Details of the campaign can be found via Joe Lycett’s own social media channels.