The international toy maker, Wild Republic, has reiterated its intention to “become 100% sustainable” in its portfolio and processes with the announcement of a 2024 catalogue that ‘goes beyond just the product’ to highlight the company’s legacy with sustainability.
Established by G.B. Pillai in 1979, Wild Republic is a purpose-led maker of toys and plush set on a mission to help protect both wild and domestic animals, conserve natural habitats, and empower women worldwide by creating work and supporting the development of skills across regions within India.
Last year, Mr Pillai was recognised by the Toy Association as the 2023 Toy of the Year Champion of Sustainability for a dedication to these efforts that spans decades. Through his business, he and his wife Kamala worked – some 20 years ago – to establish an orphanage for girls and create sanctuaries for the conservation of wildlife.
At the time of the awards, Wild Republic’s ceo, Vish Chandran, said: “This award gives us credit for our achievements in conservation and sustainability, but more importantly the acknowledgment gives us the strength and courage to continue pushing to achieve our ultimate goal of being 100% sustainable in product and process.”
Wild Republic belives that its 2024 product catalogue now takes the company “further down the road to 100% sustainability”, boasting a line up of ‘biodegradable toys’ called Green Guardians – a line of five toy sets containing a vehicle, animal, and a human guardian that are all billed as ‘biodegradable.’
In addition to this, Wild Republic’s new Eco Plush range is made from 100% recycled materials and has been developed to highlight and raise awareness of the importance of rainforest preservation among young audiences.
Vish Chandran, ceo, added: “Being green means many things to us at Wild Republic. Without question, it means doing the right thing for the planet which means doing the right thing for the animals and the people that live on this planet.
“It also means empowering people to use their talents to serve and be good stewards. That’s a difficult task for impoverished people who focus on survival first. Wild Republic is determined to help people – women in particular – eliminate poverty by continually opening factories and facilities in areas of need.
“We started in India but watch this space. We have great plans on another continent to o the same as we have in India.”
