A pilot scheme that invited Crocs wearers to return their end of life, old pairs of Crocs to select locations in return for money off their next purchase is being rolled out across all branded retail and outlet locations in the United States of America.
Inviting customers to take part in its Old Crocs, New Life shoe take back programme, all locations (excluding those in Hawaii and Puerto Rico) will now be equipped with designated collection boxes for fans to drop off their old pairs, no matter what condition they are in.
The scheme is even being rolled out across Crocs’ online platform, encouraging anyone with used Crocs shoes in the continental United States to visit crocs.com/oldcrocsnew.html to receive a no-cost mail-back kit to send in shoes for their next life.
Each participant will receive a one-time 10% discount on Crocs products, in store or online.
“We are expanding our ‘Old Crocs. New Life’ program, taking learnings from last year’s pilot and working to create an even bigger impact together with our fans,” said Deanna Bratter, vice president, global head of sustainability, Crocs, Inc.
“The growth of this program is an exciting continuation of our efforts to address the environmental and social challenges faced by the footwear industry and ultimately make a difference by keeping shoes on feet and out of landfills.”
The expansion of the ‘Old Crocs. New Life’ program follows encouraging results from the pilot launched in October 2023. Crocs will continue to leverage partnerships and product innovation to strive toward giving each received pair its next best use.
Gently used Crocs shoes will be donated to Soles4Souls, an international non-profit organization that works with partners to create local economic benefit in communities around the world through entrepreneurship and employment.
Well-loved pairs of Crocs shoes that may be unwearable will be repurposed and reimagined to give the materials another use, such as being upcycled into new Crocs shoes.
Crocs is committed to championing circular models of production and consumption through more innovative product design and collaboration, and continues to find new ways to reduce waste in manufacturing, distribution, and end-of-life to promote a more circular economy for footwear and all.
