Liverpool FC has released its latest The Red Way (TRW) report, celebrating another year of progress on its journey to build a better future for its people, the planet, and its communities.

Launched in 2021, The Red Way is Liverpool’s multi-award-winning sustainability strategy, and this third annual report marks a key milestone in the club’s ongoing mission to become a truly sustainable organisation.

The strategy is aligned with 16 of the United Nations’ 17 Sustainable Development Goals (SDGs) and tracks the club’s long-term commitment to driving positive change through strong governance, innovation, and collective action.

Over the 2023/24 season, The Red Way was recognised with nine major sustainability awards – including Front Office Sports’ ‘Most Sustainable in Sport’ and the Sports Industry Award for Environmental Sustainability – highlighting the progress being made across every part of the club, from its operations to its retail and travel divisions.

Environmental sustainability continues to sit at the heart of Liverpool’s approach under the Planet pillar. This past season, 96% of all energy used across club sites was sourced from renewable or low-carbon sources. The club also successfully offset 100% of its football operations emissions, cut overall carbon emissions by 12.5% compared to 2022/23, and recorded a 15% drop against its 2019/20 baseline.

Travel emissions saw major improvements too. Through investment in Sustainable Aviation Fuel (SAF), the club eliminated 100% of carbon emissions from domestic team flights. Meanwhile, Liverpool’s team buses continue to run on Hydrotreated Vegetable Oil (HVO), slashing emissions by up to 90% compared to standard diesel.

On the biodiversity front, Liverpool’s award-winning grounds team has been hard at work, planting more than 1,000 trees and hedges, installing honeybee colonies and solitary bee habitats, and now supporting a community of 60,000 bees across its sites. The club’s allotment initiative also continues to thrive, producing half a tonne of fresh food for the club’s kitchens.

Further innovation includes the fully recyclable Anfield pitch, which has already been repurposed into benches for the new orchard at the AXA Training Centre.

Liverpool also remains the first Premier League club to achieve ISO20121 certification for sustainability and continues to maintain its ISO45001 (health and safety) and ISO50001 (energy) certifications – a strong endorsement of its commitment to responsible governance.

Under its People pillar, Liverpool FC has kept equality, diversity, and inclusion front and centre through its Red Together initiative. Highlights include the club’s first-ever Iftar event at Anfield, where 2,800 people gathered to break their fast during Ramadan. The club also championed the International Day of Disabled Persons, with young super fan Dáire Gorman raising awareness of Crommelin Syndrome, resulting in a spike in global online interest.

Liverpool’s work in its communities, both local and global, continues through the LFC Foundation, the club’s official charity. Last season, the Foundation supported over 127,000 people and delivered an impressive social return of £13.70 for every £1 invested. With more than 60% of participants from the UK’s most deprived areas, the impact is real and far-reaching.

Reflecting on the latest report, Jonathan Bamber, chief legal and external affairs officer and executive sponsor of The Red Way, said: “Understanding the impact we have – and the opportunities we can seize – is critical to achieving success, on and off the pitch. Despite the complex and changing landscape we operate in, our ambition and optimism remain unwavering. We’re proud to be making a difference, and our commitment to The Red Way is stronger than ever.”

Liverpool FC’s influence in the global sustainability conversation is growing too, with representatives attending 24 international events over the 2023/24 season, including COP28 and the UN’s Global Eradicate Hate Summit.

Rishi Jain, director of impact at Liverpool FC, added: “The Red Way isn’t just a strategy – it’s embedded in everything we do. This third annual report shows just how far we’ve come, but we know there’s more to achieve. Thanks to the ongoing support of our fans, staff, partners and communities, we’re determined to reach our goal of achieving net zero by 2040.”

To dive deeper into The Red Way and view the full 2023/24 season report, head to www.liverpoolfc.com/theredway.