POC Power Hour at BLE

Continuing POC’s partnership with the show and our championing of sustainability at BLE, we will be on stage at the Networking Hub on Tuesday 7^th October at 4pm for a ‘POC Power Hour’ session.

Titled: ‘Beyond compliance: How legislation drives transformative action’, the first half of the hour-long session will spotlight the global and European regulations brand owners and licensees need to know, providing an overview of the latest updates and the steps needed to be taken to stay ahead and compliant. This section will also feature an exclusive sneak peek of POC’s pioneering Maturity Index, an industry-first tool designed to efficiently capture and showcase environmental maturity data from manufacturing partners (licensees) for the brand owners within the industry (across all brand types – brand owner and retailer).

This will immediately be followed at 4:30pm in the Networking Hub by a discussion with Steve Sheffield, collaborations account executive at sustainable cosmetics brand, LUSH, and Alexandra Filletti, senior creative director, EMEA & ANZ, Paramount.

For LUSH, Paramount was one of the first companies it spoke to as it began its licensing programme and has since worked with the entertainment brand on a number of collaborations, most notably SpongeBob SquarePants and Teenage Mutant Ninja Turtles. The SpongeBob collaboration was part of Paramount’s Operation SeaChange, an ocean clean-up initiative, particularly for marine plastic. In keeping with this, the SpongeBob collection, and then to follow the Ninja Turtle collection, were entirely plastic free. The LUSH team created exciting and impactful products without relying on plastic packaging in any way; Steve explains that working with a brand’s IP and plastic-free requirements “breeds innovation” and enables new ground to be broken, creating both engaging, hugely popular, and sustainable consumer products.