Media company, Immediate, has launched its latest Sustainability Report, which spotlights some of its fantastic achievements to incorporate the planet and its needs into its business.
For example, it has reduced its carbon emissions by 50% since 2019, and now has a verified SBTi net zero target of 30% by 2030 to reach net zero by 2045 and is tracking 8% ahead of target. Immediate has also scaled up its carbon literacy training of its employees, focused on their area, such as Ad Net Zero, and Ad Green. By switching to lower-carbon paper, increasing printer efficiency and reusing two million unsold covermounts, its print emissions fell by 30%, as well as reducing its digital emissions to 40% lower than competitors.
Immediate was recognised in the POC SDG Awards last year, where we awarded its work alongside the Children’s Magazine Forum to build connections across competitor companies in children’s magazine publishing, in order to collectively forge a plan towards lowering the environmental impact of the industry.
As Immediate continues to work on the sustainability of its company, it is also looking to use its reach and content to further its impact on shaping the sustainability of those it touches.
Through its title Good Food, Immediate embeds sustainable eating habits and cooking tips into its recipes and meal plans, such as utilising leftovers and low-power cooking methods.
“80% of people don’t know how others are engaging with sustainability, so we share real-life experiences and stories of everyday ‘climate heroes’ – while debunking myths and explaining sustainability buzzwords,” comments Lulu Grimes, managing editor, Food Group.
Another campaign is its Make a Metre Matter from BBC Gardeners’ World, which encourages everyone to dedicate one square metre of outdoor space to support nature, biodiversity, or food growing. Whether it’s a wildflower patch, mini pond, or veg bed, these small actions, multiplied across thousands of gardens deliver big environmental impact.
Throughout all Immediate’s editorial content, it embeds sustainability communications, hosting workshops for its creators on climate language, in doing so normalising environmentally conscious behaviours in its audience, enabling them to feel part of the bigger movement and that there is collective action towards sustainability goals.
“Over the past year, we’ve moved beyond the basics and begun creating a genuine culture shift around sustainability. Our goal is to lead the way, with brands that inspire action and work that supports the planet,” comments Michelle Whitehead, sustainability lead, Immediate.
