The deadline for entries to the 2026 Licensing Awards has been extended to Thursday 4 June, allowing extra time for you to enter your Sustainable product.

The Sustainable product award is for one licensed item or range of any discipline and will recognise and reward the credentials of a licensed product/range on a sustainability front. The products had to be launched into UK retail between 1 June 2025 and 31 May 2026.

Last year’s winner was Wallace & Gromit Vengeance Most Fowl Store from Teemill, a POC Member and partner.

Rob Caulfield, Teemill, commented: “We’re absolutely delighted to win this award for the Wallace & Gromit store. It’s been a real pleasure working with the brilliant team at Aardman to bring it to life. We’re proud to show that you can create merchandise that’s both sustainable and commercially successful, and this recognition from the industry means the world to us! It gives us real confidence and excitement for what we can achieve together in the future.”

All of the award categories – including those for licensed products, licensed properties, retail, marketing, honorary achievement, plus international retail and licensed live events – can now be entered, for free, via the website.

The Licensing Awards 2026 cover licensed product launches, licensing activity and licensed retailing execution taking place between 1 June 2025 to 31 May 2026. As ever, the product awards will be judged by key retailers from across the UK market – last year more than 200 retailers judged the categories.

The awards event itself will return to The Great Room at The Grosvenor House Hotel, London on Tuesday 8 September 2026, so mark the date in your diaries.