POC Member, the Natural History Museum, has launched ‘Unearthed,’ a new collection with socially and environmentally conscious clothing brand, Lucy & Yak.
The Natural History Museum is one of the world’s most celebrated institutions, dedicated to inspiring people to act for nature. Its galleries serve as a powerful reminder of the beauty and complexity of the natural world and humanity’s relationship to it, and its science research is finding solutions to some of the biggest challenges facing our planet.
Lucy & Yak and the Natural History Museum have come together to create a limited-edition collection celebrating our natural world. From the smallest minerals hidden deep within Earth’s crust to the towering bones of dinosaurs and other prehistoric species that roamed millions of years ago, every natural element plays a part in our shared story.
The collection draws directly from the Museum’s extraordinary archives. It explores centuries-old drawings and records, including dinosaur skeletons discovered around the world, alongside rare minerals, rocks and crystals. It is made from Lucy & Yak’s characteristic organic cotton and recycled materials.
The Natural History Museum is inseparable from its dinosaurs and the sheer scale of the collection meant that they were a must-have. The Museum opened its archives to grant access to 19th-century drawings and sketches of dinosaurs and other long-lost creatures. For the Ragan print, the collection focuses on the dinosaur illustrations, taking great care to not alter the original artwork, instead merging multiple drawings into a single composition.
Louisa Skevington, licensing manager at the Natural History Museum, said: “We are so excited about this collaboration with Lucy & Yak! It’s fantastic to see the brand’s signature shapes reimagined in these beautifully bold prints inspired by the Museum’s archives. Dinosaurs and minerals are both very popular galleries and themes at the Museum, and we love how this collection shares the wonder of the natural world in a joyful, inclusive, and sustainable way.”
Louisa joined fellow licensing professionals in the heritage sector on a panel at the 2025 POC Conference to talk about how sustainability is intrinsically woven into their licensing programmes, as brands that are leaders in stewardship.
From preserving wildlife to protecting cultural history, heritage organisations carry a unique responsibility – and an unparalleled opportunity – to inspire change. Licensing is becoming a vital extension of this mission, transforming consumer products into vehicles for education, impact, and sustainable practice.
The Natural History Museum’s latest licensed collection with Lucy & Yak demonstrates its continued mission and focus towards responsible product creation.
Launching today (20 January 2026), the collection will be available online via Lucy & Yak’s website, responsibly sourced from organic or recycled materials.
