Products of Change is using its space on the Licensing Expo show floor (O235) to showcase innovations from across our community, each bringing us a step closer to a more sustainable industry.

This isn’t just a t-shirt you see. It’s one that asks you to see differently.

Standing in front of it, the question becomes harder to ignore: how much value are we throwing away every day? What systems have we accepted that quietly normalise loss – of resources, of potential, of responsibility?

This is more than a product. It’s proof of concept. A premium tee made from pre-consumer textile waste – diverting roughly 0.6 lbs of material from landfill, saving up to 2,700 litres of water, and generating significantly fewer emissions than conventional production. Same quality. Less cost to the planet.

It’s what happens when waste becomes the starting point, not the endpoint – when we design with what already exists.

Material Rebellion partners with industries to unlock these opportunities at scale – turning excess into input, inefficiency into innovation, and obligation into advantage.

Because the future isn’t somewhere else. It’s already here – woven into what we choose to remake. We produce upcycled merch at scale for brands ready to do things differently. If that’s you, join the rebellion.