The online pre-loved specialist, eBay has officially recoupled with Love Island to continue to bring conversations around shopping and wearing second-hand to mainstream audiences.
Last series, the online marketplace became Love Island’s first ever pre-loved fashion partner, part of its aim to spark a movement to inspire a more conscious way of shopping among younger consumers.
New research from ITV following the partnership has since revealed that one in two of Love Island viewers aware of the eBay partnership with the series said they’d bought pre-loved in the last three months. That’s more than double the amount of those who hadn’t watched or been aware of the partnership.
Since the partnership was formed, eBay UK has seen 1600% more searches for pre-loved clothes. There have also been 24% more new circular fashion businesses to have joined the online marketplace.
Outfits for the Islanders competing in the ninth series will be sourced from eBay UK’s pre-loved selection by Amy Bannerman, the marketplace’s Pre-Loved Fashion Stylist. Alongside pre-loved clothes, for the first time, a selection of pre-loved, authenticated sneakers and items from eBay’s Imperfects range will also be heading to the villa wardrobe.
Kirsty Keoghan, global GM of fashion at eBay, said: “We’re so excited to be returning to the Love Island villa in this series to put pre-loved fashion centre stage. The partnership has already shown its impact with Islanders and our Pre-loved Ambassador, Tasha Ghouri demonstrating their true style and flair with pre-loved looks.
“We’re very excited to continue this conversation and show the nation how good pre-loved really can look.”
Mike Spencer, creative director of Love Island at Lifted Entertainment, said: “We are thrilled to be pairing up with eBay again as our pre-loved fashion partner. We are excited to keep working with eBay and to keep highlighting more conscious ways of shopping on screen.
“This partnership will see our lucky Islanders get to pick and wear some incredible clothes sourced from eBay. We love pre-loved.”
