Formula E’s reigning World Champion, Envision Racing has struck up a strategic partnership with the British fashion brand Superdry for a new high-performance product collection as well as to power up the team’s Race Against Climate Change movement and its mission to accelerate the transition to clean, secure and affordable renewable energy.
Under the partnership, the two brands will collaborate on their shared missions around sustainability and leverage the opportunity to showcase that more considered choices can be fashionable as well as an “aspirational statement of intent.”
Having gained global recognition since its inception in 2003, Superdry is now on a pathway to minimise its environmental impact. By partnering with Envision Racing, Superdry is “putting a stake in the ground, and committing to make fashion a statement for good”. The fashion brand believes the partnership that will ‘allow both brands to collaborate and learn from each other, whilst driving impactful change within their respective fields.’
The kit created by Superdry includes products made from sustainable materials, including organic cotton that preserves soil and reduces water consumption. The kit will be worn by the Envision Racing team as they set out to defend their Formula E World Championship title.
In addition, Envision Racing and Superdry will continue to create and inspire change together as they join forces in the Race Against Climate Change™ – the movement that represents Envision Racing’s mission to accelerate the transition to clean, secure and affordable renewable energy. Together, they will work on collaborative marketing campaigns to inspire, excite and encourage audiences to adopt more sustainable fashion choices.
“This is a very exciting time for Superdry, our partnership with Envision Racing is a testament to the brand’s great work towards positive environmental change. We wish Envision Racing all the best for the season ahead and I look forward to what we can achieve together.” said Julian Dunkerton, Superdry CEO and co-founder.
Sylvain Filippi, managing director and CTO at Envision Racing, said: “We are thrilled to be working with a global brand such as Superdry that shares our values around sustainability, our passion for innovation and our commitment to promoting sustainable actions amongst our customers and fans.
The unveiling of the new innovative Envision team race kit will be just the start of what is set to be a very exciting collaboration and I look forward to seeing what we can achieve together in the coming years.”
