The sustainable habit building app, Ailuna has been named an official partner of a new customer loyalty app for URW and its network of European Westfield shopping centres.

Under the partnership, fresh Ailuna content will be published each month within the Westfield app’s EXTRA Sustainable section, offering shoppers advice on how they can adopt more sustainable lifestyles and make more sustainable choices while shopping.

Developed by the Ailuna team (headquartered in the UK and with engineering taking place in Germany) and based on the habit-building philosophy made popular by James Clear, the author of the best-selling book Atomic Habits, Ailuna is a lifestyle-building app that rewards its users for taking progressively larger acts of sustainability throughout their daily lives. As experts in the field of sustainable lifestyles, the Ailuna team routinely provides content to help its users understand their actions and how to make better choices.

It is this kind of content and guidance that will now feature on a monthly basis across the Westfield app. The partnership spans 11 countries and 12 languages across more than 50 Westfield shopping centres in Europe.

“We are truly excited about our partnership with URW and look forward to what comes next,” said Ailuna founder and ceo, Lars Ronning. “You will now find Ailuna across Westfield apps in Austria, Czech Republic, Denmark, France, Germany, the Netherlands, Poland, Slovakia, Spain, Sweden, and the UK.”

The Westfield app is currently available to download for free via Apple App Store or Google Play.