The winners of The B&LLAs 2026 were unveiled last week (Thursday 23 April) at a glittering awards event, held at the Royal Lancaster London.

Hosted by TV and radio broadcaster, classically trained musician, performer, author and campaigner for women and children, Myleene Klass, the brand licensing community’s annual get-together, was attended by some 500 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies.

The winners this year included a number of notable awards for POC Members, including: CAA, Natural History Museum, Sanderson, McLaren, Van Gogh Museum, the LEGO Group, RHS, and Smiley.

Products of Change sponsored the Best Brand Licensed Sustainability Range, with Helena Mansell-Stopher, POC founder and CEO, presenting the award to the Cath Kidston and Wild teams (top image).

Welcoming the guests to the Royal Lancaster London, Jakki Brown, managing director of Max Publishing (which owns and organises the B&LLAs), said: “One constant of the last 10 years has been the unwavering support and engagement the B&LLAs have received, and from many directions. This year it has really gone up a notch. There are more of you here today than at any other B&LLAs event, we have more sponsors than ever, we received a record number of entries and had our largest ever retail judging panel.”

Before the awards, a special panel was hosted by Licensing International’s Steve Manners, made up of some of the B&LLAs Brand Ambassadors – Angela Farrugia MBE, Maxine Lister, Ian Downes and Richard Pink. They discussed how the sector has evolved over the years and what the future holds.

The grand finale of the awards ceremony was the Brand Ambassador Award, which was presented to Cathy Snow, licensing manager at POC Member, RHS, for her continued contribution to the sector.

The winners of the B&LLAs 2026 are:

The B&LLAs UK Rising Star Award (sponsored by Licensing International)

Natasha Holford-Edwards from CAA

Best Brand Licensed Fashion Accessories or Lifestyle Range (sponsored by Lisle Licensing)

Coca-Cola Footwear Collection from Converse

Best Brand Licensed Food or Beverage Range (sponsored by Sanderson Design Group)

Guinness Slow-Cooked Steak & Guinness Pie from Higgidy

Best Brand Licensed Health, Beauty and Wellbeing Range (sponsored by Harper’s Bazaar)

White Fox Beauty Collection for Boots from SLG Brands

Best Brand Licensed Adult Apparel Range (sponsored by Sara Miller London)

Crayola Apparel and Accessories from Sidemen Clothing

Best Brand Licensed Gifting Range (sponsored by National Trust)

Cath Kidston The Board Game Beauty Collection from Heathcote & Ivory

Best Brand Licensed Paper Products & Publishing Range (sponsored by Science Museum)

Natural History Museum Cards and Art Prints from Ohh Deer

Best Brand Licensed Tabletop and Kitchenware Range (sponsored by Natural History Museum)

Sanderson x National Trust Homewares Collection from Habitat

Best Brand Licensed Children’s Range (sponsored by Start Licensing)

McLaren Racing Kids Collection from M&S

Best Brand Licensed DIY, Electrical or Gardening Range (sponsored by Golden Goose)

Laura Ashley China Rose Collection from New Dawn Innovations

Best Brand Licensed Home Décor Range (sponsored by Pink Key Licensing)

Sanderson Home Décor Collection from John Lewis

Inspired Innovation Brand Licensed Product or Range (sponsored by CAA Brand Management)

Van Gogh Museum Sunflowers Art Set from LEGO

Best Brand Licensed Sustainability Range (sponsored by Products of Change)

Cath Kidston Marble Ditsy Roll On Case from Wild

Best Fashion Retailer of Licensed Brands (sponsored by Authentic Brands Group)

Next

Best Department Store or Mixed Retailer of Licensed Brands (sponsored by Metrostar)

Boots

Best Supermarket of Licensed Brands (sponsored by Laura Ashley)

Sainsbury’s Tu

Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity)

Dunelm

The Radar Award (sponsored by ZSL)

Reiss

Best Brand Licensed Retail Marketing Initiative (sponsored by Food Brands Now)

White Fox Christmas 2025 Campaign with Boots

Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)

Royal Horticultural Society (RHS)

Best Licensed Lifestyle Brand (sponsored by SLG Brands)

Smiley

Best Licensed Design-Led Lifestyle Brand (sponsored by Poetic Brands)

Laura Ashley

Best Licensed Food or Beverage Brand (sponsored by Blues Group)

Guinness

Best Licensed Fashion or Talent Brand (sponsored by Rainbow Productions)

Sara Miller London

The Brand Licensing Ambassador of the Year (sponsored by Octane 5)

Cathy Snow