Check out exhibiting POC Members at London Toy Fair

Check out exhibiting POC Members at London Toy Fair

London Toy Fair 2025 will bring together the global toy, game and hobby industry this week from 21st January – 23rd January at Olympia London, including a notable array of POC Members.

Welcoming over 260 exhibitors and thousands of products to its retailer, buyer, media, and industry visitors, London Toy Fair is the biggest showcase of the toy industry in the UK, displaying brand new lines and product innovations, including those geared toward the sustainable future of the sector.

Products of Change Members exhibiting are:

Proud Penguin – Aurora Stand D35

Founded by Gary Wilmot, Proud Penguin is pioneering bio-based figurines for the toy market and the move away from the harmful permanence of PVC. Proud Penguin specialises in animal figures, particularly endangered species, with a focus to educate children on conservation. The figurines have minimal packaging, simply a per swing tag with a QR code for information to further reduce the toys’ impact on the environment.

BBC Studios – Upper Level 180

The broadcasting corporation aims to become a net positive organisation, ‘giving back more to the planet than it takes out, including wider impacts on biodiversity.’ To achieve this, the BBC has laid out a strategy comprising three key elements: Being Nature Positive by managing its impact on nature; reaching Net Zero with its credible strategy on cutting emissions; and maintaining itself as People Positive as it informs, educates, and inspired on climate and nature. 

Golden Bear – E69

Independent toy maker, Golden Bear, kicked its overarching sustainable development journey into action when Golden Bear moved its Hey Duggee range to recycled fabric in 2021. This was swiftly followed by Mr Tumble and The Baby Club in 2022. Golden Bear is continuing its target it set last year to transition its plush portfolio to more sustainable production methods by using recycled polyester for both outer fabric and filling.

Jazwares – N8

Global toy company, Jazwares, began in 1997 and has since grown to 1,300 employees with offices all around the globe. Its Jazwares Cares mission is to support children’s health, well-being , and educational development through play. Since its founding, Jazwares has fostered its toy donations programme for families and children in need.

Moose Toys – N15

Australian-based international toy company, Moose Toys, has been praised for going Beyond Best Practice by the Australian authority and was awarded a Level 5 ranking by the Australian Packaging Covenant Organisation and listed within the Beyond Best Practice in its 2023 Annual Report. Packaging is just one part of a company-wide sustainability strategy to reduce its emissions and environmental impact. The company has previously detailed its partnership with the circular economy accelerator platform, Circonomy, to trial new end of life practices for well-loved toys.

Paper Projects – B75

Paper Projects is a UK licensee for character properties on sticker packs. It also works with other licensees on product distribution to offer lines that compliment its own range. Paper Projects endeavours to continuously update and evolve its range to improve its designs and production.

Progressive Preschool – B39

A cross-category trade press publication, Progressive Preschool Magazine is sent to a circulation of 8,744 in print, plus a further 17,492 in digital format. Progressive Preschool is part of the Max Publishing Group, sister company of Products of Change.

Rainbow Designs – B21, B25

The licensed plush toys specialist, Rainbow Designs has detailed a firm commitment to its role of ‘ensuring children of today and tomorrow live in a sustainable world,’ spearheaded by its company sustainability initiative, Rainbow Cares. To do this, the team is working to understand the full lifecycle of its business with the aim to ‘progress on all areas of social and environmental significance.’ This includes its ongoing work to reduce the environmental impact of all its products and operations.

LEGO Group – UW20, UW10, UW30

The LEGO Group wants to leave a legacy and a portfolio of toys that can be played with and passed down through the generations. Now in its 66th year, the Danish toy maker – currently the largest toy brand in the world – envisions a future in which bricks from its 1978 LEGO Castle are played with by children 66 years on from now. To do this, LEGO launched its ‘Made to be Played’ campaign to encourage its customers to ‘pass their LEGO bricks on’ across the generations so ‘the play never stops.’

Gibsons – E15

Gibsons Games is a British independent, family-owned jigsaw puzzle and board games company, which saw it join the B Corp community last year. Gibsons has taken a number of steps to demonstrate its commitment to social and environmental responsibility, such as: launching special edition jigsaw puzzles through which a percentage of profits are donated to charities, such as Great Ormond Street Hospital; localising its manufacturing, by moving away from production in China and working with factories based in the EU and UK; and installing solar panels in its office and recycling 85% of their waste.

Rubies – N25

Dress up specialist, Rubies, is in ‘phase two’ of its sustainable development strategy, Rubies Zero.

Rubies’ Green Collection boasts some of the most popular characters from across its original ranges, such as Star Wars, ZAG, Mattel, and Warner Brothers licensed lines, only now they are all made from recyclable materials. The costumes are also machine washable so they can be worn time and again.

The aim of the initiative is to limit the waste to come from the fancy dress and costume industry.

The Carat Shop – Upper Level 160

The Carat Shop specialises in the manufacture and sale of licensed Jewellery products. It is committed to reducing its Scope 1,2, & 3 CO2 Emissions on an annual basis by monitoring energy use and utilising renewable energy options. It is also working to increase the use of recycled packaging and materials in its products, and all its paper-based materials are FSC Certified.

“At The Carat Shop we recognise that our actions have a positive and negative effect on our surroundings including the environment,” says the company.

Funko – G10, G20

Creator of collectible figures, apparel, accessories, plush, action figures, digital collectibles, and more, Funko has the world’s largest selection of pop culture licenses.

In 2021, Funko became a member of How2Recycle. The new How2Recycle label featured on Funko’s products informs consumers that the outer cardboard box can be recycled curbside in most communities across the U.S. 

“Funko is committed to contributing to a healthier planet and the company is proud to partner with How2Recycle to educate fans on how to recycle our product packaging properly,” said Funko president, Andrew Perlmutter. “We hope that this small step will empower our consumers to make healthy choices for our planet in an effort to sustain it for generations to come.”

Keel Toys – F10

Plush toy specialist, Keel Toys, has seen major success with its Keel Eco range of plush toys and expanded its sustainable credentials across it product offering. Today, 85% of the company’s collection is manufactured from recycled materials such as plastic bottles.

Beyond the product, however, Keel Toys has been active in driving sustainable development across its day-to-day operations having launched major projects such as the installation of solar panels at its UK head offices, introducing charging points in its officer car park and switching its company vehicles to electric or hybrid.

Topps – F38

In 1951 Topps created the first modern day sports trading card set; some of its most successful licenses in Europe have included UEFA Champions League, Premier League Football, Bundesliga, WWE, Pokémon, Doctor Who, Nat Geo and Star Wars.

Topps is cutting down on packaging with its official EURO 2024 Match Attax Eco product range. Each Eco product contains the same contents as the regular versions but without the backing board or shrink wrapping.

The team at Products of Change looks forward to catching up with its exhibiting and visiting members at London Toy Fair – do get in touch if you haven’t already to arrange an appointment with a member of the team.

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