Brand Licensing Europe will be getting underway next week and with it comes the chance to get to grips with some of the finer points of sustainability across the brand licensing industry, thanks to a roster of activity from Products of Change.
Next week, the LEGO Group, the Walt Disney Company, Paramount UK, and the leading apparel licensee Difuzed will be joining Products of Change on stage for a special panel session exploring the very latest in industry sustainability.
The discussion – titles Mapping a Sustainable Pathway: How the Industry is Adapting to new Demands – will be kicking off at 4.00pm on Wednesday, 25th September and will feature industry experts Jacob Max Hamann (the LEGO Group); Anna Halford (Disney); Michelle Papayannakos (Paramount UK); and Jeremy Orriss (Difuzed) as they each share their insight into the steps businesses are taking to build a better future.
To register your place at the session, follow this link to the Products of Change events page. The 45-minute session will be followed by a members-only drinks reception on the Products of Change stand (A265) commencing at 5.00pm. To register yourself for a networking drink, follow this link.
Over the course of the three-day show, Products of Change will be showcasing some of the latest in product innovation from across the brand licensing space, including launches from the Smiley Company (which is pushing for greater sustainability in the industry under its Future Positive umbrella); RDP Creative; and a host of Licensing Awards Best Sustainable Licensed Product finalists including Fabacus, Little Beau Sheep, The Makerss, Paramount UK, LUSH Cosmetics, Forest Green Rovers, the Natural History Museum, Willsow, and others.
Products of Change will also be partnering with the licensing industry charity, The Light Fund to host a special ‘resale’ event across the full three days of BLE this year. Over the past month, POC has been calling on the industry to donate unsold stock towards the sale which has been organised to raise money for the Light Fund.
Brands looking to get involved and donate (POC are accepting all items other than perishables and oversized or bulky stock) then be sure to drop the team a line via nicola@productsofchange.com
