Technology company and POC Member, Fabacus, has partnered with fashion brand, DEWEY, which designs exclusively for 4ft to 5ft4″ adults, to launch its Digital Product Passport (DPP) activation across the DEWEY collection.

Founded to champion inclusivity, representation, and responsible production, DEWEY becomes an early mover to embrace Digital Product Passports (DPPs)’s at scale, pioneering how small, design-led brands can connect directly with consumers, delivering transparency and trust through verified product data, long before EU regulation makes it mandatory.

DPPs come under the EU Ecodesign for Sustainable Products Regulation (ESPR), affecting all products in Europe with the exception of food, feed and medicine by 2035.

ESPR for car batteries, white goods, and elements for textiles have begun to come through for April 2027. But there are still details being worked through by specialist units, advising the EU on completing exactly what will be required to go in the DPP, explained Jonathan Baker, chief commercial officer at Fabacus, at the POC Conference in November 2025. While not yet mandatory, there are early movers, such as DEWEY getting ahead of the game.

Through Fabacus’ proprietary data platform, enabling brands and retailers to create a compliant catalogue to manage product and supply chain data at scale; Digital Product Passports are now embedded across DEWEY’s garments via smart QR codes. This gives customers direct and instant access to deep product information including material composition, provenance, care instructions, sustainability data and lifecycle guidance, as well as the opportunity to access exclusive brand deals and experiences. View an example of the DEWEY DPP here.

“Our goal at DEWEY has always been to create clothing with fit, quality and responsible production at our core, addressing our underserved audience,” said Chamiah Dewey, DEWEY founder & designer. “Partnering with Fabacus to introduce Digital Product Passports allows us to show our community exactly what goes into their garments, as well as connect with them directly to offer supply chain accountability and greater engagement opportunities at the point of purchase. We’re proof that you don’t have to be a large global retailer to lead the way on transparency and circularity in fashion.”

Jamie Beck, Fabacus SVP sustainability & compliance services, added on the partnership: “DEWEY’s values represent the future of fashion; inclusive, community-driven, and committed to responsible growth. We’re proud to support and collaborate with them in delivering visibility and greater value to their community.

Through their adoption of our Digital Product Passport technology, they’re showcasing that data-driven transparency can live at the heart of any brand, as they join a growing movement of retailers leading the shift toward circularity, compliance and realising the wider engagement opportunities and commercial benefits that DPP’s can provide”.

To experience their Digital Product Passport first-hand across select garments, DEWEY will be hosting a pop-up at Westfield White City London, live from 11 – 24 December, where shoppers will be able to scan QR codes to explore live product data in a real retail environment.